BRUSSELS—Björn Edlund, until recently executive vice president and head of group communications at Royal Dutch Shell, is to become a senior adviser to Burson-Marsteller. Edlund retired from Royal Dutch Shell earlier this year after five years in charge of internal and external reputation management. He led the development of an integrated communications program at Shell, realigning the global function for proactive business support through more focused messaging and enhanced stakeholder interaction.
As a senior visiting fellow at Henley Business School, Edlund teaches on its executive MBA and advanced management programs. Last year, he was one of the first recipients in Europe of The Holmes Group’s individual SABRE Awards, which recognize public relations practitioners who have demonstrated peerless counseling and management capabilities.
Edlund began his international career in news agency journalism in 1977, and has worked in business communications since 1989. After four years as head of corporate communications at Sandoz, he set up his own communications consultancy in 1996, with clients including Novartis, Schering pharmaceuticals as well as the ABB Group. Prior to joining Shell in 2005, Edlund spent seven years as head of communications at ABB. During the company’s turnaround years, he also drove the integration of corporate responsibility and other sustainability aspects into business planning and practices.