BOSTON—Omnicom-owned technology PR specialist Brodeur Worldwide has been selected by eFunds Corporation as its public relations and marketing communications partner and agency of record. eFunds is a leading provider of risk management, electronic payments, ATM and global outsourcing solutions with nearly 30 years of experience in consumer transaction accounts.
Brodeur’s work for eFunds is designed to increase eFunds’ exposure, raise awareness of its successes, and help to build and maintain its brand. The company selected Brodeur Worldwide for its experience in financial services and technology, as well as its ability to execute globally.
“Brodeur Worldwide provides the expertise and global reach that eFunds needs for a successful public relations and communications program,” says Scott Wallace, VP of marketing and communications at eFunds Corporation. “The collective capabilities that Brodeur offers, combined with eFunds’ own internal marketing team, make this an ideal partnership.”