NEW YORK—Eight of the leading public relations firms in the United States, all among the leaders in their respective markets, have launched a new agency network that will offer clients national reach, in-market resources and highly specialized public relations expertise on-demand. Called Converge, the new network brings together 360 Public Relations of Boston, Carmichael Lynch Spong in Minneapolis, Duffey Communications in Atlanta, M Booth & Associates in New York, rbb Public Relations in Miami, The Rogers Group in Los Angeles, Stanton Communications of Washington, D.C., and Vollmer, which has offices in Texas.
“Converge will deliver the accessibility, flexibility and scalability of specialized counsel, as well as the contacts and geographic reach that client’s appreciate,” says Margi Booth, president, M Booth & Associates. “This is a select group of like-minded agencies, doing great work on their own, joining together to provide clients with even more powerful, value-added services and results.”
According to Booth, Converge members will have the ability to tap the network for finite projects or longer-term counsel, based on the clients’ needs. Many members have prior working relationships, and several have recently joined forces to offer clients seamless, enhanced services and results. For example, rbb Public Relations and Duffey Communications have joined forces to provide local market expertise to Starbucks, while CLS partnered with rbb to provide Hispanic marketing expertise to Clorox.
“Our plan is to couple the best in mid-size agency creativity and flexibility with the geographic reach and in-depth resources of larger firms,” says Booth.
She says the network was custom-designed by its founding members to create “a nimble organization unfettered by process. “ The network functions will be handled by senior leaders at member firms to increase the value of the network to member-agency clients. In addition, member firms will share best practices with member agency clients and staff.