TROY, MI—Eisbrenner Public Relations, a Michigan public relations firm best known for its work in the automotive industry, has formed a strategic partnership with Upstream Asia to provide corporate and marketing communications support to automotive and technology- related corporations aiming to expand their reach from North America to Asia, as well Asian firms seeking to export to North America.
“Intense industry and local knowledge is critical to public relations success,” says Tom Eisbrenner, president of Eisbrenner Public Relations. ”This relationship gives our clients access to Upstream Asia’s award-winning expertise in nearly the entire Asian market and will enable us to provide seamless counsel that ensures our clients deliver consistent messages on a global basis.”
Upstream Asia is a pan-Pacific marketing and communications consultancy. Hong Kong-headquartered, Upstream Asia has nine offices around the Pacific Rim, including an office in San Francisco providing a communication bridge for U.S.-based clients.
“American companies are well positioned to add value in China’s highly competitive yet growing domestic vehicle market, both by answering the Chinese auto industry’s need for world class technology, and by providing export marketing services,” says David Ketchum, CEO of Upstream Asia. “Our partnership with Eisbrenner PR can add value for both Chinese manufacturers seeking to enter American markets, and for American firms expanding their presence in Asia.”
Recently, the firms cooperated to help North American- based clients maximize their participation in Auto Shanghai 2005, which took place April 25-28 in Shanghai, China.