LONDON—Weber Shandwick | Technology, the London-based technology practice of Weber Shandwick, has been retained by Electronic Arts, the world’s leading interactive entertainment software company, for European corporate communications and public relations.
The will be responsible for broadening awareness throughout Europe of EA and the company’s role in driving the next generation of interactive entertainment. Weber Shandwick will work with EA’s European executive team on a communications program targeting the business community, media and consumers.
"Consumers are increasingly turning to interactive forms of entertainment, and the games industry in Europe has tremendous opportunity to continue to bring rich and diverse content to a broad audience,” said Tiffany Steckler, communications director for Electronic Arts Europe. “We chose Weber Shandwick Technology because its team has the right blend of expertise in corporate, consumer and product communications to accompany us in our strategic growth plans."