CHICAGO—VTech, a leader in electronic learning products, has selected Ogilvy Public Relations Worldwide as PR agency of record for its electronic learning products division in the U.S. market. Led by Ogilvy PR’s Chicago consumer marketing practice, with additional support from the agency's 360° Digital Influence team, Ogilvy will provide VTech with services focused on generating overall brand and product awareness in both traditional and social media.
"2010 is a very important year for VTech as we prepare to launch some of the most innovative toys in our history," said Tom McClure, director of marketing of VTech Electronics North America. "Ogilvy PR's ability to broaden VTech's digital footprint and outreach in a few short months in 2009 led us to expand our relationship and award the agency our traditional media relations work, as well. We are proud to have them as one of our marketing partners."
VTech is looking to Ogilvy PR to provide a fully integrated program to drive awareness, build preference for its new ELP line-up in 2010 and reach key markets with impactful messages that spur action.