NEW YORK—Ruder Finn has been retained as the public relations agency for the wireless solution business of Elektrobit Corporation, a developer of cutting-edge embedded technology solutions for automotive and wireless industries. Ruder Finn will work to raise EB’s profile as a trusted innovation partner to the global wireless value chain.
“Ruder Finn’s deep understanding of our media, combined with an impressive knowledge of the wireless solutions sector played a significant role in our decision to choose it as our agency,” says Mari Kähkönen, director, marketing and sales, Wireless Solutions, EB. “We have the utmost confidence in the team’s ability to deliver quality service and results, as we look to expand our Company’s message in the U.S. market.”
The account team, led by Chris Fallon, senior vice president, Ruder Finn, will manage the program that will address wireless, business-to-business and consumer audiences and will include an in-depth market position and messaging analysis, and tactics to elevate EB’s influential role within current wireless trends. Tactics include executive thought-leadership campaigns, strategic media relations, solution launches and vertical market awareness programs. In addition, Ruder Finn will help increase EB Wireless Solutions’ awareness with target customers at leading industry events.