HAMILTON, ONT and JERSEY CITY, NJ—Veteran business and market strategists Elliot Schreiber and Chris Bart have joined forces to create a new consulting firm, the Schreiber Bart Group that will focus on helping companies to execute against their strategy.
Schreiber (pictured) is a veteran corporate communicator with expertise in marketing strategy, brand and reputation management. Bart, a strategy professor and consultant, is an authority on helping organizations achieve their corporate mission and vision and a pioneer in advising boards on how to properly engage with their CEO on strategy.
The two met when they were faculty members at the DeGroote School of Business at McMaster University in Canada, and co-founded The Directors College, Canada’s first and only university accredited director certification program, along with the Conference Board of Canada. Bart currently is principal and lead professor of The Directors College.
Schreiber will serve as chairman of the new firm and Bart will be CEO, supported by experts in all aspects of business execution, including marketing, IT, human resources, and communications. Team members include Adam Schreiber, a social media and communications expert; Dennis Paris, who has led marketing and product development at leading companies; James Espino, an expert in IT integration; and Don McCreesh, a former head of HR at several global companies.
“The greatest point of pain for board members, CEOs and other corporate leaders is that when they begin to experience what we call the execution gap,” says Schreinber. “They have the right strategy, but the organization isn’t delivering on it.”
Schreiber has held market strategy and corporate communications roles at DuPont Company, Bayer Corporation and Nortel Network, and was later managing partner and chief operating officer of Digital 4Sight, an international e-business consulting firm based in Toronto. He was most recently clinical professor of marketing at the LeBow College of Business at Drexel University, where he also founded and led the Center for Corporate Reputation Management.
In addition to his role with The Directors College, Bart is professor of strategy at the DeGroote School of Business, McMaster University, where he has taught for over 30-years. He is also associate editor of the International Journal of Business Governance and Ethics.