IRVINE, CA—eLuminatePR has added Dallas-based Advanced Beauty Systems to its roster of clients. ABS, one of the fastest growing marketers of specialty bath, hair and skincare products, has retained the agency to represent its bodycology, Dr. Teal’s and Slice of Life brands. The firm is the first client to sign on for the firm’s newly launched Smart Start PR and to engage the agency’s full-service capability to launch bodycology’s new line of anti-bacterial hand soaps.
“In both talent and creativity, eLuminatePR delivers more bang for the buck than its big agency counterparts, and more senior strategy talent than small firms,” says Matt Smith, vice president of marketing and sales for Advanced Beauty Systems. “We saw that eLuminatePR had a track record of not only delivering results, but thinking outside the box and moving quickly out the gate to help us achieve our business objectives.”
eLuminatePR’s Smart Start PR allows companies to select from a suite of stand-alone PR modules, including product and service positioning, speakers/awards bureau, press kit, and targeted social media campaigns.