SAN FRANCISCO—EMC Corporation, a leader in information storage and management, has selected OutCast Communications as the its public relations agency of record. OutCast will support EMC’s corporate programs, information storage systems, storage and content management software, and services. OutCast also will continue to support VMware, an OutCast client since 2002 and a subsidiary of EMC since January 2004, with a separate account team.
According to EMC vice president of corporate communications Mark Fredrickson, “At EMC, public relations has long been a strategic and vital function that plays a central role in communicating with the world and building awareness of our market-leading products and services, customer successes and business achievements.
“Just as EMC has transformed in recent years from primarily a hardware company into the leading provider of information storage and management solutions—with more than half of our revenues now coming from software and services—our PR challenges and opportunities keep expanding. We are very enthused to begin a new chapter with OutCast as our partner.”
EMC is one of the world’s fastest-growing major IT providers, leading the worldwide market for information storage systems and software for the management and the protection of information. With recent acquisitions and an aggressive new product strategy, EMC has positioned itself as a leader in information lifecycle management, a strategy to help customers align their IT infrastructures with the changing value of information.