BRENTFORD, UK--IT giant EMC has tapped Brands2Life to handle its six-figure UK PR business, after parting ways with incumbent GolinHarris.
GolinHarris, which had handled the UK account for almost a decade, will retain its hold on EMC's EMEA PR duties.
Brands2Life prevailed following a review that included at least three other firms. The agency begins work next month.
Brands2Life co-founder Giles Fraser confirmed the appointment, adding that his firm would intially focus on supporting EMC’s public relations, executive communications and social media activities in the UK market.