EMEA News in Brief (April 13, 2009)
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Holmes Report

EMEA News in Brief (April 13, 2009)

MS&L has been appointed by Lion Nathan to spearhead the launch of new lager Steinlager Pure into the U.K., plus new business for Lewis PR, Johnson King, and Four Communications, and a new communications exec at the Department for Environment Food & Rural Affairs.

Paul Holmes

LONDON—MS&L has been appointed by Lion Nathan to spearhead the launch of new lager Steinlager Pure into the U.K. The original Steinlager is New Zealand’s largest selling exported beer and new variant Steinlager Pure is out-performing other premium beers in the New Zealand market. Outside of New Zealand the brand is already available in Australia, Fiji and Hawaii with the London its first foray beyond the South Pacific. MS&L head of food and drink, Nick Woods, will lead the account, reporting to Larni Webb, the brand’s sales, marketing and operations director in the U.K.  


LONDON—Andrew Whyte, currently executive director of advocacy and communications at Arts Council England, is joining the Department for Environment Food & Rural Affairs as director of communications. Following positions at the British Youth Council and at children’s charity Barnardo’s, Whyte joined Rupert Murdoch’s News International in 1991 and two years later became deputy director of corporate affairs. In 1996 he left to join Shell International as an external affairs adviser and later went on to work for the BBC, as the head of public relations and later head of corporate and public relations.


AMSTERDAM—Lewis PR has been appointed by Kingston Technology, the world's largest independent manufacturer of memory products, as its public relations agency in the Benelux region. The firm will maintain Kingston’s profile in the business-to-business market and to reposition the company into a market leading memory brand for consumers as well. “Building on Kingston’s heritage, our main objective is to reposition Kingston into a market leading memory brand for both IT and business users and consumers,” says Emilie Beneitez Lefebvre, EMEA PR manager for Kingston Technology. “Lewis presented a highly professional pitch and creative solution to our brief, which aligns perfectly with our PR strategy in the Benelux.”


LONDON—Johnson King has been appointed by Equinix, a provider of global data centre services, to manage all PR activity across Europe. The agency will also handle U.K. media and analyst relations as well as manage Equinix’s speaker program. Johnson King’s campaign will focus on hot industry topics, such as how outsourcing to a specialist data centre provider can help firms reduce capital expenditure; vital in the current market, where access to capital is severely limited.  The campaign will also take advantage of growing media interest in green data centers. 


LONDON—Four Communications has been appointed by London Transport Museum to generate awareness of the Futures research project into flexible working, commuting and telecommunications, which will culminate in a public debate—Homeworking: the end of the line for commuting?—in May. Four is working with the Museum in a PR and public affairs capacity for the next two months and will engage with a broad range of representatives and VIPs from government, industry, academia, media and the civil service.


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