EMEA News In Brief (April 16, 2012)
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Holmes Report
News and insights from the global PR industry

EMEA News In Brief (April 16, 2012)

New people in new roles at Weber Shandwick, Cognito, RLYL, and Mendeley. New business at Grayling, Speed and Boom!

Holmes Report

BERLIN—Weber Shandwick has promoted Jan Dirk Kemming (pictured) to chief creative officer, Europe. Kemming will be responsible for leading the agency’s creative strategy, working closely with the regional Weber Shandwick management team and client leaders. Based in Germany, Kemming joined the firm in 2006 and has held the post of creative director, continental Europe since 2009. In this new role, he reports to Astrid von Rudloff, CEO, Weber Shandwick Germany, with a secondary reporting line to Colin Byrne, CEO, Weber Shandwick EMEA.

LONDON—International financial services specialist Cognito has appointed Andrew Marshall as managing director for EMEA, based in London. Previously Marshall spent 13 years at Fishburn Hedges, co-heading its financial practice and chairing its international affiliate network. Before that he worked for Hill & Knowlton from 1994-98, after beginning his career with nine years in investment banking in London and Toronto.

LONDON—The College of Optometrists has handed its PR contract to Grayling following a competitive pitch process. Grayling’s brief is to boost the profile of the College and the expertise of its members to consumers and public health partners. The two-year deal will also see Grayling lead co-ordination of the College’s broader promotional activity including its advertising and digital work.

LONDON—Technology, media and telecoms PR specialist Red Lorry Yellow Lorry has appointed Spencer Dalziel as head of media and content. Spencer brings more than 12 years of experience as a technology journalist at titles including T3, TechRadar and CNET and spent three years at Porter Novelli, working on its Hewlett Packard accounts.

LONDON—Speed has been appointed to work with Gogobot, a leading source of travel advice. The firm has been appointed to launch Gogobot’s profile in the corporate and consumer media, in addition to engaging with relevant online communities as part of a six month project. The account is led by director Nicola Harrison.

LONDON—UK hosiery manufacturer Toetoe has appointed consumer brand and entertainment specialist Boom! to handle consumer and business-to-business PR and build the profile of the Toetoe brand. Boom! will focus on building awareness of the benefits of toe separation in footwear outside the yoga and Pilates communities.

LONDON—Research collaboration platform Mendeley has appointed Matt McKay to the new post of director of communications. He joins from open access publisher BioMed Central, where he was head of communications for the past four years.


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