EMEA News in Brief (April 19, 2010)
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Holmes Report

EMEA News in Brief (April 19, 2010)

Boeing has appointed Antoine Balas as director of corporate communications for France, plus new people in new roles at JKL and Fast Track; new business for Bite, Lewis PR, Pelham Bell Pottinger and College Hill.

Paul Holmes

PARIS—Boeing has appointed Antoine Balas as director of corporate communications for France, responsible for developing the company's communications strategies and engaging with key stakeholders in the French market. Balas previously held various European positions within Honeywell International, including communications manager for the aerospace organization in Europe. In 2004, he joined the French automotive supplier Valeo as group internal communications manager. In his last position at Valeo, he led corporate communications and media relations.


LONDON—Bite Communications has been appointed by Guinness World Records in London and New York, to launch a range of new applications made specifically for the Apple iPad. The first application, Guinness World Records: At Your Fingertips, is free to all iPad owners and offers consumers the opportunity to interact with the vast library of Guinness World Records media content. Bite’s campaign brief covers the remainder of 2010 and includes a mix of consumer product seeding, corporate storytelling, media and digital influencer demonstrations, guerrilla stunt activity and working with the GWR PR team to maximize PR at the time of the Guinness World Records 2010 book launch.


LONDON—Global supply chain solutions provider Manhattan Associates has selected Lewis PR to handle its media relations in the U.K., Japan and Eastern Europe, following the success of Lewis’ campaign for the brand in the Benelux and key markets in Asia-Pacific. To help Manhattan Associates maintain its competitive position, campaign activity will support business growth through raising brand awareness in new markets in Europe and Asia Pacific. The campaign will also highlight the strengths of Manhattan Associates’ people and products, the depth of its client base as well as its focus on good customer service.

OSLO—Lotte Glad has been hired as senior advisor by Nordic communications consultancy JKL. Glad joins most recently from software company IntraPoint, where she served as director of business development and marketing, including three years in the U.S., working with the sales and marketing of crisis management software developed by the Norwegian company. She served as marketing director of PA Consulting from 2006-07, and marketing and communications director at SAP Norway from 2000-05. Earlier, she was director of communications at Kvaerner.

LONDON—Pelham Bell Pottinger, part of the Bell Pottinger Group, has been appointed by Baker Steel Capital Managers, the specialist natural resources investment management firm, to handle financial PR surrounding and after the flotation of a new investment company, Baker Steel Resources Trust. The account will be led by Damian Beeley with support from Charles Vivian and Polly Fergusson.

LONDON—The life sciences team of College Hill has been selected to provide corporate and financial PR for NASDAQ 100-listed company Qiagen, a leading provider of sample and assay technologies that enable 21st century healthcare research and treatments. College Hill was appointed following its successful work with molecular diagnostics company DxS acquired by Qiagen in 2009. The U.K. and U.S. account teams will focus in particular on targeting the US. .markets and raising the company’s corporate leadership profile on an international basis.


LONDON—Sports marketing consultancy Fast Track has hired Jon Deacon, most recently head of public relations at adidas, as business director. Deacon oversaw numerous high-profile U.K. and Ireland campaigns during his tenure at adidas including exploitation of the FIFA World Cups in Japan and Germany as well as overseeing the PR relationships with both Chelsea and Liverpool Football Clubs.


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