EMEA News In Brief (April 30, 2012)
Charting the future of public relations
Holmes Report
News and insights from the global PR industry

EMEA News In Brief (April 30, 2012)

New people in new roles at Assorel, First House; new business for Red Lorry Yellow Lorry, Fast Track, Hopscotch, Boom; new offer from Beattie.

Holmes Report

MILAN—Beppe Facchetti (pictured), president of Italian PR consultancy Eprcomunicazione, Rome, was elected for the second consecutive term as chairman of the trade association Assorel. Filomena Rosato, founder and CEO of FiloComunicazione, Andrea Cornelli, CEO OF Ketchum Pleon Italia were both appointed Vice-Chairman. The board of directors includes Lucio Bergamaschi (Below Communication and Media Relations); Diego Biasi (Business Press); Giorgio Cattaneo (MY PR); Paolo Dorna (Glebb & Metzger); Giovanna Pandini (Noesis); and Caterina Tonini (D’Antona&Partners).

STAVANGER—Oslo-based corporate and public affairs consultancy First House, recently named The Holmes Report’s New Consultancy of the Year for the EMEA region, has opened its first branch office in Stavanger. The new office will serve new and existing clients in a wide range of industries. Geir Gjervan joins as a senior adviser, having previously served as communications manager at energy company Wintershall Norge.

LONDON—EVS, a leading provider of broadcast and media production systems for live and near-live sports, news and TV entertainment, has selected technology, media and telecoms PR specialist Red Lorry Yellow Lorry, as its global PR partner. Red Lorry Yellow Lorry’s campaign will focus on increasing the profile of the Belgium-based company in news and TV production, while also building on its position in the sports and outside broadcast sectors.

LONDON—Chime-owned sports marketing agency Fast Track has been appointed by the RFL and Rugby League World Cup 2013 to promote the sport over the next two years. Fast Track’s role will involve senior sports media relations, feature generation and a program of events to raise awareness of Rugby League nationally, with particular focus on London and the south east of England media.

PARIS—WebSchoolFactory, a French organization providing vocational training to digital professionals, has chosen to entrust to Hopscotch media relations. The agency will help the web-based school raise its visibility with the general public and professionals, managing relations with print and audiovisual media.

LONDON—Ukash, a global e-money network, has hired consumer brand and entertainment specialist Boom! with a brief to raise the brand’s profile with consumer and business-to-business audiences. Boom! will initially target video gaming audiences as Ukash seeks to grow its market share within the sector.

LONDON—Beattie Communications has launched a service to provide in-house communications departments with temporary PR staff. The firm is offering to supply temporary PR cover for maternity leave, long-term illness, an extended holiday or an exceptionally busy period.


View Style:

Load 3 More
comments powered by Disqus