EMEA News in Brief (April 5, 2010)
Charting the future of public relations
Holmes Report

EMEA News in Brief (April 5, 2010)

Grayling has been appointed by Emblaze to advise on international corporate communications and investor relations; plus new business for Lewis PR; new people at Ogilvy and Cavotec MSL; and new members for Public Relations Boutiques International.

Paul Holmes

LONDON—Grayling has been appointed by Emblaze, a group of technology companies spanning the information technology, software and mobile sectors, to advise the company on its international corporate communications and investor relations. Grayling won the competitive pitch to advise Emblaze having organised several successful events for the company’s various subsidiaries in London, New York and Barcelona. Going forward, Grayling will work to develop Emblaze’s profile with both investors and customers. According to Hagit Gal, corporate legal counsel and head of communications, “The next year should be an exciting time for Emblaze and we are keen that the profile of the group fully complements our growth strategy and operational performance.”


LUGANO—Global engineering group Cavotec MSL has appointed Michael Scheepers as group manager, investor relations and corporate communications. Scheepers has been with Cavotec since 2002, where he has held several positions, including marketing assistant, communications manager, and most recently as manager, corporate communications and PR.

LONDON—Ogilvy PR has appointed Kevin Fitzsimons as social media director. He will head up the U.K. hub of Ogilvy’s 360° Digital Influence network and play a central role in delivering Ogilvy PR’s U.K. and European social media offering, reporting to John Bell, Ogilvy’s global 360° Digital Influence practice head. Previously, Fitzsimmons helped establish the digital PR practice at LBi, one of the U.K.'s largest digital media and tech companies, where he developed digital campaigns for high-profile clients including Starwood Hotels, Marks & Spencer and Sony.

LONDON—MphasiS, an HP company, has appointed Lewis PR as its retained public relations agency in the U.K. and the Netherlands. The global firm will be raising the profile of MphasiS in Europe with the aim of driving sales and increasing its customer portfolio. Lewis will promote the MphasiS brand as part of a European-wide marketing drive, pushing its messaging across all vertical sectors to support its European growth.


NEW YORK—Public Relations Boutiques International, a global network of independent public relations firms, has added four more member firms, expanding the roster to 29 agencies in 11 countries. The new firms are Christian Alexander PR (Nicosia, Cyprus); Duo Public Relations (Seattle); VeR y Comunicar (Buenos Aires, Argentina); and WordWrite Communications (Pittsburgh).

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