EMEA News in Brief (April 6, 2009)
Charting the future of public relations
Holmes Report

EMEA News in Brief (April 6, 2009)

Citigate Dewe Rogerson's newly opened Qatar office has won a mandate to support Russian investment bank VTB Capital plus new clients for College Hill, Threepipe and Trimedia.

Paul Holmes

QATAR—Citigate Dewe Rogerson's newly opened Qatar office has won a mandate to support Russian investment bank VTB Capital—wholly owned by VTB Group, Russia's second largest bank—in the Gulf. The account is led by Andrew Hey and Sebastian Hoyle, CDR's resident director in Doha, capital of the State of Qatar. CDR's Qatar office, which acts as the headquarters of its Gulf financial PR offering, has recently been granted a license by the Qatar Financial Centre to operate in this market.


LONDON—The corporate practice of  U.K. financial communications specialist College Hill has been appointed by London South Bank University to develop an integrated public relations, public affairs and crisis communications program following a competitive pitch. College Hill will work with LSBU to promote its courses in building and design, nursing and sports sciences. The program will also target government, funding bodies, alumni and the local community.


LONDON—International Brand Management Limited has retained Threepipe to provide ongoing PR support for the Dunlop, Slazenger and Carlton brands, part of IBML’s extensive sports and lifestyle portfolio. Threepipe will develop integrated communications plans for each of the brands to reinforce their positioning as market leaders with an emphasis on product technology, performance and design. Social media, product PR and grass roots initiatives will all form part of the agency’s campaigns, alongside activity to leverage each brand’s sponsorship properties, including Slazenger’s 107 year association with The Wimbledon Championships.


LEEDS—Trimedia North has been appointed by newly formed West Yorkshire-based company SaponAqua International to help launch a new natural and organic skincare product onto the online market. Stuart Pearson, chairman of SaponAqua, says the company chose Trimedia because they demonstrated a deep understanding of our objectives, shared our enthusiasm for this unique product and have the experience to be able to quickly put the product into the hearts and minds of our target audience.


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