EMEA News in Brief (August 16, 2010)
Charting the future of public relations
Holmes Report

EMEA News in Brief (August 16, 2010)

Harvard PR has won the U.K. consumer electronics business of Sennheiser; plus new business for Hotwire, Weber Shandwick North, häberlein & mauerer, Firefly Scotland, and Couper and Partners; new people at Penrose Financial.

Paul Holmes

LONDON—Harvard PR, part of the Bell Pottinger Group, has won the U.K. consumer electronics business of Sennheiser, a German manufacturer of headphones and headsets. The company aims to increase its appeal beyond an audio-savvy audience to a more mainstream demographic. Harvard will address a broader audience by reaching out to lifestyle communities for whom quality of sound is essential. Harvard began work on the Sennheiser account in July with a U.K. media launch at the British Music Experience in London’s O2.


LONDON—Penrose Financial, a financial services and capital markets public relations consultancy, has appointed Kirsty Fitzpatrick as associate director on its capital markets team. She joins Penrose from VTB Capital where she was co-head of marketing. Prior to that, Fitzpatrick was communications director at Paternoster, responsible for developing and executing a strategic communications plan for the start-up institution, and communications manager for Prudential where she was responsible for the planning and delivery of core strategic campaigns.


LONDON—Hotwire has been appointed by Pace, a leading developer of digital technologies for the global pay TV industry. Hotwire will be responsible for raising Pace’s profile in the broadcast industry through a trade media campaign that will showcase the company’s role in shaping the converged home entertainment environment.


MANCHESTER—Weber Shandwick North has been appointed to create a local voice for Crowne Plaza and Holiday Inn hotels, a six-figure assignment and one of the largest regional wins for Weber Shandwick this summer. WSN will be responsible for driving revenue generating PR for each of the 64 hotels. The team will be led by account director Hayley Corbett, who has been with the company for four years.

BERLIN—The fashion team at häberlein & mauerer has been selected to provide additional services for the Y-3 label in Europe. The agency will extend its core business for Y-3 from PR and marketing to retail distribution, including the following regions: Germany-Austria-Switzerland, Benelux, France, Denmark, Finland, Norway and Sweden. In addition to ongoing communication efforts, the agency will focus on synergies between sales, marketing and PR.


EDINBURGH—Firefly Scotland has been awarded a brief by Origo, the standards and services body for e-commerce in the U.K. financial services industry, to support the September launch of an online business planning tool for financial advisers. The new service is being brought to market under Origo’s Adviserwise brand involving 36 of the leading product and services providers in the U.K. Firefly is tasked with running a blended offline and online PR campaign to drive awareness of the service across the industry and further educate target audiences about the benefits of using eServices to increase efficiencies and reduce business processing costs.

LONDON—Couper and Partners, a communications company focused on the financial sector, has won three new client mandates to advise, manage and execute the global public relations programs of global markets and financial advisory firm StormHarbour; investment management firm Ecofin; and SCM Private, a London-based ETF specialist and wealth manager.

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