EMEA News In Brief (August 19, 2013)
Charting the future of public relations
Holmes Report
News and insights from the global PR industry

EMEA News In Brief (August 19, 2013)

New business at Four, Lewis, Six Degrees, Aspectus, Pelican, Jargon; new people at Hill+Knowlton, Waggener Edstrom.

Holmes Report

LONDON—Following a competitive pitch, Investors in People has appointed Four Communications’ digital practice to rebuild its website. The objective for the website re-design is to convert each visitor into an active client and shift focus and perception of Investors in People beyond accreditation and towards new offers. Four Communications Group has been accredited by Investors in People since 2006.

LONDON—The Localization Institute, organizer of Brand2Global, has selected Lewis PR as the official social media partner for the global marketing conference in London this September. The global PR and digital communications agency will provide support across all aspects of social engagement before and during the two-day conference from September 16th-18th.

LONDON—Hill+Knowlton Strategies UK has bolstered its energy and industrials team with the appointment of Joanna Hoare as an account director. She joins H+K from PPS Group where she was developing stakeholder and political engagement programs and managing strategic communications campaigns.

READING—Exact, a leading global supplier of financial and business software for small and medium enterprises, has appointed two agencies to help launch its cloud portfolio to the UK market. Technology specialist Six Degrees will spearhead its PR campaign while RedRoute will create an integrated advertising campaign.

LONDON—Aspectus PR has been appointed by Simeio to promote a biometrics product for managing access, safety, costs and data. Aspectus will manage a media relations focused campaign positioning Simeio as a leader in the access management of construction sites, supported by a social media campaign designed to drive traffic to Simeio's new website and support its SEO and wider marketing activities.

MANCHESTER—Retail packaging manufacturer TRM has appointed Pelican to spearhead a major brand development and marketing communications campaign. Pelican’s dedicated packaging team has been briefed to help the corrugated packaging specialist drive sales in the food, drink and personal care industries.

LONDON—Jargon PR has been appointed by Indo European Foods, a UK-based subsidiary of Indian food manufacturer Kohinoor Foods, as its agency of record. Jargon PR will support Indo European and the company’s key brands Kohinoor and Our Little Secret with a media relations campaign, managing the reputation of the company and its products throughout the national, trade and consumer press.

LONDON—Waggener Edstrom Worldwide has added Matt Foster to its healthcare practice as an account director. He joins from H+K Strategies, and brings a background spanning product PR, advocacy relations and digital campaigns.
 

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