EMEA News In Brief (August 27, 2012)
Charting the future of public relations
Holmes Report
News and insights from the global PR industry

EMEA News In Brief (August 27, 2012)

New markets for APRA Porter Novelli; new business for Seven Hills and Four Sponsorship; new people at Orascom.

Holmes Report

SOFIA—Bulgarian agency APRA Porter Novelli has expanded into three new markets: Macedonia, Albania and Kosovo. The firm will service global clients within the Porter Novelli network in the region as well as local companies and organizations that require a strategic communications partner.

LONDON—Seven Hills has been appointed by Liverpool Vision to conduct a comprehensive feasibility study and develop an overarching strategy for an event in celebration of enterprise in Liverpool in 2013. The feasibility study will be dedicated to the development branding, marketing and PR strategy for a successful event in 2013.

ALTDORF, SWITZERLAND—Orascom Development has named Daniel Göring head of corporate communications, responsible for all communication activities including the tourism project Andermatt Swiss Alps. Previously, he worked in the communications department of the Swiss Federal Office of Civil Aviation since 2001 and has been its head since 2005. Prior to that, Göring worked for more than 10 years as a journalist.

LONDON—Dartmoor National Park Authority has appointed Four Sponsorship to evaluate and develop its commercial sponsorship offering. The project will look specifically at new opportunities offered by the Park, which provided many of the locations for Steven Spielberg’s blockbuster film War Horse, and by the Authority, which runs a number of initiatives including the Winning Landscapes photography competition.

LONDON—Brandwatch, a social media monitoring provider, is integrating nfluence measurement solution Kred into its platform. Users can now access Kred directly from within the Brandwatch dashboard, allowing for quick and easy identification of social media influencers, providing users with immediate access to valuable social influence data that can be harnessed to improve an organisation’s customer service, sales, marketing and research.

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