EMEA News In Brief (August 29, 2011)
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Holmes Report
News and insights from the global PR industry

EMEA News In Brief (August 29, 2011)

A new partnership for Grayling; new people a Zurich Financial Services and Porter Novelli; new business for Grayling, Firefly, Threepipe and Pier.

Holmes Report

LONDON—Grayling Public Relations and NMG Product Placement have formed a joint venture business named Première in response to recent liberalization of product placement rules for commercial television in the UK. Première’s services include securing placement for brands in film, TV and digital platforms by supply of props, in addition to ‘paid for’ placement in film and TV.

ZURICH—Zurich Financial Services Group has appointed Maeve Gallagher as global head of media relations, succeeding Angel Serna who earlier this year was appointed global head corporate communications. Gallagher will be responsible for Zurich's global media relations team, advancing Zurich's media strategy and serving as the Group's primary media spokesperson with global media. Most recently, Gallagher worked at DKSH and prior to that at Citigate Dewe Rogerson, UBS, JPMorgan and Barclays Capital.

LONDON—Grayling has been appointed by Skins, the Australian-founded sportswear clothing company, to manage its global consumer PR program. The agency will look to showcase Skins’ range of compression garments for cycling, triathlon, golf, snow and general sports and will be leveraging high-profile sponsorships of events such as the Dextro Energy Triathlon ITU World Championship Series as well as brand ambassadors from within the international, professional sports community.

LONDON—Porter Novelli has appointed Mariam Cook (pictured) as senior consultant to its digital team. Cook brings a wealth of agency and in-house experience, having worked at Digitas, Guardian News and Media, and Brando Social, while her roster of past clients includes SAB Miller, Samsung, PepsiCo, Ericsson, the Gates Foundation and Three. In her new role she will work across Porter Novelli’s UK and European clients.

LONDON—Firefly has been appointed as pan-European PR agency of record for telematics innovator Masternaut across four principle European countries: the UK, France, Germany and Sweden as well as southern and eastern Europe. Firefly was selected to replace a network of local agencies and position the new Masternaut as an industry consolidator and expert commentator on telematics as well as wider business issues including compliance, risk management and sustainability.

LONDON—Threepipe has started working with Graham Sherren and Mike Bokaie, founders of Centaur Media and Caspian Media respectively, to launch a dedicated London business title LondonLovesBusiness, an online site dedicated to championing London business issues. Threepipe will be working closely with the editorial team to help syndicate stories into high traffic sites and blogs to widen the readership of the title.

FELIXSTOWE—East Anglia-based PR firm Pier has added new clients including Rainbow Trust Children’s Charity; transport management systems provider, Fargo Systems; leading East Anglian law firm Prettys and natural ventilation specialists Breathing Buildings.


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