LONDON—American International Group has appointed Rhodri Williams to the newly created role of vice president for communications and public affairs for Europe, Middle East, and Africa. He will report to Christina Pretto, senior vice president, corporate communications, and Seraina Maag, chief executive officer, EMEA. Williams joined AIG in June 2013 as strategic adviser to the CEO of AIG’s EMEA region and later became the region’s head of public affairs. Before joining AIG, he was a British diplomat whose 23-year career included foreign postings in Austria and Jordan.
LONDON—Hill+Knowlton Strategies has expanded its energy and industrials team with the addition of Kate Samuel as a senior associate director. She joins from Hess Corporation where she was global crisis communications and offshore Europe communications manager, overseeing all crisis communications and managing stakeholder engagement programmes. Samuel has also worked for the Cabinet Office where she advised key leadership on Critical National Infrastructure Policy.
LONDON— Jamie Brookes, previously international head of marketing and corporate affairs at BNY Mellon, has joined MHP Communications in its financial practice. Brookes joined BNY Mellon in 2001 and held a number of senior roles, including global head of investment management communications. His previous experience includes roles Henderson Global Investors and Legg Mason.
BRUSSELS—Hill+Knowlton Strategies has added Corneel Maes as executive strategy director, corporate affairs. Prior to joining H+K Strategies, Maes spent 10 years with Porter Novelli, where he worked mainly in corporate affairs, reputation management and crisis preparedness. Earlier, he held international banking positions at BNP Paribas Fortis where he also served as corporate spokesperson. He advised the Executive Committee of Ageas (the former Fortis Group) on reputation matters and guided AB InBev through the extensive media attention around its IPO.
LONDON—Gugs Sarna (pictured) has joined Lewis PR as head of LEWIS Pulse UK, with responsibility for the growth and direction of the agency’s digital offering in the UK, working closely with the recently acquired digital marketing agency Purestone. Sarna previously spent more than three years as digital head at Citigate Dewe Rogerson, where she worked on clients such as TalkTalk, Primark, Ferrero, Direct Line Group and PrimeLocation.com. Earlier, she held digital roles at consumer agency Cirkle and digital agency immediate future.
LONDON—Liberty Communications, the integrated digital marketing communications agency, has been appointed by proximity marketing specialist Geemo to raise awareness of its solutions in the UK. The campaign will target events and experiential agencies, marketers and retailers. Liberty’s remit also includes positioning Geemo and its senior executives as thought leaders in the proximity marketing space.
LONDON—Yulia Shvets has joined Hudson Sandler as an account manager within the Russian practice, focused on developing the firm’s Russia and CIS business. Shvets previously worked at corporate communications consultancy Black Sun.