EMEA News in Brief (December 15, 2008)
Charting the future of public relations
Holmes Report

EMEA News in Brief (December 15, 2008)

CitySavvy, an international financial and corporate communications agency, has promoted four to its board of directors; plus new people in new roles at Euro RSCG Biss Lancaster; new accounts for Hospcotch, Brands2Life, and Good Relations.

Paul Holmes

LONDON—CitySavvy, an international financial and corporate communications agency, has promoted Maria Englund, Ruth Reynolds, Perry Hall and Neil Boom to its board of directors. Non-executive director Julian Hirst has also been promoted to chairman of the board. Englund, who has worked in CitySavvy’s Amsterdam office since 2006, also supports the firm’s cross-border financial PR team; Reynolds, who joined in 2007, has spearheaded the digital communications practice; Hall, who joined in early 2008, has led the development of the firm’s pan-European financial communications related to corporate finance; and Boom recently joined the agency to focus on U.K. and pan-European corporate and financial PR.


LONDON—Holly Ward has been appointed as managing director of Euro RSCG Biss Lancaster’s London office. Ward will join Brian Beech, MD of the agency’s Manchester and Edinburgh operations to jointly manage the firm. Graham Lancaster remains as CEO and chairman. Ward joined the agency in 2005 as client services director and has been at the helm of the brands and healthcare practice for the past two years.


PARIS—Pernod, distributor in France of G. H. Mumm, one of the leading international champagne brands, has retained Hospcotch to provide media relations support, targeting both traditional and online media.


LONDON—Europe’s largest private jet company, NetJets Europe, has hired Brands2Life to raise brand awareness and generate sales leads. Brands2Life will run a consumer, corporate and B2B campaign in U.K. and pan-European media underpinned by strategic messaging that includes communicating NetJets’ business and environment stories. The account was awarded following a four-way agency pitch. “Brands2Life demonstrated a solid understanding of the benefits of our business model and great creativity in developing campaigns to support and grow our leadership,” commented Anna McMahon, VP of corporate communications for NetJets Europe. “The team demonstrated keen insight into how to package the stories around the benefits of our products, and, crucially, a strong commitment to measurable results.”


LONDON—Remember A Charity, the largest charity consortium in the U.K., has appointed Good Relations as its new PR and communications agency. Good Relations will work closely with the strategic marketing agency Touch DDB, which was appointed last month. Good Relations will focus on an issues-led campaign in early 2009, which will support Remember A Charity in its ambition to make leaving a gift to charity in a will the norm, rather than the exception.


JOHANNESBURG—Fleishman-Hillard’S South African operation has negotiated a Black Economic Empowerment agreement with the CIDA Investment Trust. Among other things, the agreement means the agency is “better positioned than ever to do business, create jobs, and empower South Africans,” said Kevin Welman, managing director of Fleishman-Hillard South Africa.


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