EMEA News in Brief (December 6, 2010)
Charting the future of public relations
Holmes Report
News and insights from the global PR industry

EMEA News in Brief (December 6, 2010)

Etihad Airways, the national airline of the United Arab Emirates, has appointed Action Global Communications, plus new accounts for Hotwire, Fishburn Hedges, CitySavvy, Scott Partnership; new people at College Hill and Ritz-Carlton.

Holmes Report

DOHA—Etihad Airways, the national airline of the United Arab Emirates, has appointed Action Global Communications as its public relations agency. Action Qatar will handle PR-related activities for Etihad in Qatar and in the GCC through its regional offices. Action Qatar is part of the Cyprus-headquartered international public relations agency, Action Global Communications Group.

LONDON—Hotwire has been appointed as the lead corporate agency for SHL, a global provider of workplace talent solutions. Hotwire will focus on global PR strategy and campaign development, in addition to ongoing corporate and trade campaigns in the U.K. and Germany. The firm will also provide project support on an as-required basis in SHL’s 50 target countries through the agency’s network of offices and affiliates. According to Tony Mays, corporate PR manager at SHL:”Hotwire demonstrated a clear understanding of our business and the issues and trends impacting our customers.”


LONDON—Following a competitive pitch, Fishburn Hedges has been appointed to work with Lloydspharmacy as its retained public affairs and corporate communications agency. Fishburn Hedges will help position the pharmacy operator as a healthcare company that provides a broad range of healthcare services across primary and secondary care. The consultancy team is led by Rory Scanlan, supported by Ayesha Bharmal, Holly Rouse and Gordon Hector.


LONDON—Kay Larsen has joined College Hill as a senior member of its growing tech, media and telecoms team. A former PR consultant and journalist, Kay has 18 years experience in financial communications. She worked for more than 10 years as a financial journalist at Nikkei in Tokyo, Japan’s leading financial newspaper and in the London bureau of Dow Jones Newswires. She joins College Hill from Powerscourt and prior to that worked at Penrose Financial.


AMSTERDAM—Pan-European financial and corporate communication agency CitySavvy has been selected by “low cost with care” airline Transavia.com for corporate communications advice and support. Transavia.com is a subsidiary of Air France/KLM. CitySavvy will support Transavia.com with consultancy on both internal and external communications, as well as provide senior consultancy on strategic communications issues. In addition, CitySavvy will offer Transavia.com crisis communication services as needed. The CitySavvy team is managed by Richard Neve, executive director.


CHESHIRE—Business-to-business public relations and marketing communications agency The Scott Partnership has been appointed by Prism Ideas, an independent provider of medical communications and drug development consultancy services, to lead the company’s new international PR campaign.


DUBAI—Lynn Gervais has been appointed as director of public relations for The Ritz-Carlton, Dubai International Financial Centre. sHE will oversee the hotel’s media relations activities, website, social media, content for all printed collateral, e-marketing efforts, community programs, advertising and corporate brand messaging. Gervais most recently served in the same capacity at The Fairmont Chateau Whistler and earlier worked in a regional role overseeing the public relations functions of five Fairmont properties in Vancouver.

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