EMEA News In Brief (February 13, 2012)
Charting the future of public relations
Holmes Report
News and insights from the global PR industry

EMEA News In Brief (February 13, 2012)

New people at Mikhailov & Partners, British Humanist Association; new business at Luther Pendragon, Kaizo; and more.

Holmes Report

MOSCOW—Kseniya Trifonova has been appointed director, business development, at Mikhailov & Partners. Trifonova has worked in the company since 2011 and until recently was deputy director, new business. In her new role she will be responsible for developing promising areas of business and services, working with new clients, and positioning and promoting the company. In addition, Olga Rendino has been appointed director of the company’s office in St.Petersburg. She previously worked as adviser and press secretary to the vice governor of St. Petersburg. Alexander Karmaev, who previously headed the St. Petersburg office, will become director, regional development, where he will be responsible for supporting the firm’s regional interests.

LONDON—The Association of the British Pharmaceutical Industry, which represents research-based biopharmaceutical company, has hired Luther Pendragon to provide public affairs advice to its senior team. The firm will provide strategic advice on the group’s relationships with politics, the NHS and patient organizations and will work with the in-house team, led by director of corporate affairs Amanda Callaghan.

LONDON—Antenna Group, one of North America's leading clean tech public relations firms, has entered into a strategic global partnership with Greenpoint PR, a London-based firm with a client base that ranges from renewable energy, energy efficiency, green IT, transportation and waste to ecology, sustainable communities, packaging and green building. The partnership will provide clients of the firms with access to more than 50 communicators in Washington, DC, New York City, New Jersey, San Francisco and London, as well as presences in Paris, Madrid, Warsaw and Cape Town.

LONDON—Pavan Dhaliwal has been named head of public affairs at the British Humanist Association, succeeding Naomi Phillips, who is leaving to manage external relations for the General Pharmaceutical Council. Dhaliwal has held policy and public affairs roles for the Government of Bermuda, and with race equality organizations the 1990 Trust and Race on the Agenda.

LONDON—Wall Street Institute, one of the world’s premier English language schools, has hired Kaizo to drive student and employee advocacy in Thailand. The firm will build loyalty levels, generate revenue through recommendation and also co-create content. Kaizo will also work with WSI to develop creative ways to involve students, alumni and employees in developing and deploying innovative new services and marketing programs.

LONDON—Aspectus PR, a business-to-business communications agency, has broadened its service offering to include the engineering and event industries. At the same time, it has expanded two existing areas of expertise: financial services and energy.
 

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