EMEA News In Brief (February 16, 2015)
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Holmes Report
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EMEA News In Brief (February 16, 2015)

New business wins for iris, Eulogy, Fink & Fuchs, Threepipe, Cake, Publicasity, Octopus; new people at Grayling, PrettyGreen, Good Relations.

Holmes Report

EMEA News In Brief (February 16, 2015)

LONDON—iris has been appointed by BMW Group following a six-way pitch to become its lifestyle PR partner in the UK. Representing two brands, BMW and Mini (pictured), iris will be tasked with driving desirability for the brands in the lifestyle space and reaching new lifestyle audiences. iris will help strengthen the position for both BMW and Mini as lifestyle brands as well as technology leaders in the automotive industry. 

LONDON—Grayling has hired investment and corporate specialist David Andrews to lead the agency's financial services and wealth management business, which includes US investment giant Raymond James, Western Union, Grant Thornton and Allianz among its clients. Andrews, who joins as director, financial services, is a former national newspaper journalist, serving as money and business editor at the Daily and Sunday Express.

LONDON—Molson Coors, one of the UK's biggest brewers, has appointed Eulogy! to develop and execute PR strategies for three of its key brands Coors Light, Grolsch and Singha. For Coors Light, the firm is supporting the Coors Light Ice Bar campaign by raising awareness and driving footfall to the pop-up bars among the brand's core target audience. Eulogy! will be helping Grolsch mark its 400
th anniversary with a campaign that celebrates the brand's individuality. And for Singha, the firm will deliver a campaign that encompasses brand experiences, develops a brand ambassador program, activates social media platforms and secures strategic partnerships.

WIESBADEN—Fink & Fuchs PR has added Hasbro Deutschland as a new account and will handle all communications activities that pertain to the company's product line, including well-known brands like the board game Monopoly, the modeling clay for children Play-Doh, as well as dart blasters from the Nerf series. The firm is also transforming the press section of the Hasbro website into a multimedia newsroom and managing PR work at the world's largest toy fair in Nuremburg. 

LONDON—Vosene Kids, the children's range of hair care products, has appointed Threepipe following a competitive pitch to help with a new integrated consumer campaign across multi-channel platforms. The three month campaign aims to raise brand awareness and position Vosene Kids as the authority on kids hair care. Threepipe will oversee the PR activity which will be a mix of traditional media relations, blogger and vlogger engagement as well as content creation, appealing to parents and kids.

LONDON—Following a number of client wins requiring more “through-the-line” creative and moving image content, PrettyGreen is launching PrettyPictures and PrettyGreen Studio. The new creative offering will be headed up by Sam Stocking, formerly managing director of production house Theobold Fox, who will report into managing partner Sian Baker. 

LONDON—Cake, the Havas-owned brand entertainment agency, has won a competitive pitch for the PR account for V Festival sponsored by Virgin Media, in the festival brand's 20
th anniversary year. Cake will run all consumer PR and media activity around the festival; the work starts with the launch and build-up to this year's event, and culminates with festival on-site activity, including accreditation, press office management, artist liaison and press photography. Cake previously worked for V Festival for 15 years, from 1998 to 2012.

LONDON—blu (UK), a leading electronic cigarette company, has appointed Publicasity to handle its UK trade communications. Publicasity’s campaign is designed to help blu achieve its growth goals by driving distribution and reinforcing the brand’s vision to become the “reference point” for the market

LONDON—Good Relations has appointed Neil Ginsburg as business development director, a new role at the agency overseeing development opportunities for Good Relations in the UK, reporting directly to CEO Richard Moss. He joins Good Relations from Diffusion where he headed up new business efforts and was instrumental in their international expansion. Prior to this he worked at Havas Media on its media, digital and content propositions.

LONDON—WP Engine, a US technology company and leader in the WordPress hosting and managed services market, has appointed Octopus Group to manage its launch into the UK market. Octopus will deliver an ongoing PR and content programme to drive brand awareness and support lead generation.

LONDON—David Broome, VMA Group executive board director, founder of its internal communications practice and most recently head of its executive search team, is joining executive search specialist Oskar Yasar Partnership as managing partner. He will focus on establishing the internal communications executive recruitment business and the continued growth of its wider corporate communications offering. Oskar Yasar Partnership will change its name to Broome Yasar Partnership and has also appointed Polly Fergusson, former Pelham PR adviser as associate partner and Al Loehnis, former founding director of Investis, as board adviser.

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