EMEA News In Brief (February 17, 2014)
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Holmes Report
News and insights from the global PR industry

EMEA News In Brief (February 17, 2014)

New people in new roles at Burson-Marsteller, Hill+Knowlton; new business at Dynamo, Instinctif, Jargon PR, Pelican, CC Group.

Holmes Report

LONDON—Dynamo PR has been appointed as UK agency by Yelp, in the run up to the website's 10th birthday celebrations later this year, and ahead of a global advertising push for Yelp’s new tagline ‘we know just the place’. Dynamo has been tasked with bringing creativity and results to both the day-to-day press office work and creative campaigns. Dynamo won the account following a three-way competitive pitch.

LONDON—Burson-Marsteller has added Stephen Day to head its UK public affairs practice. Day joins B-M from his role as managing director at specialist public affairs agency Portcullis, where clients included INEOS, which he advised on the recent Grangemouth industrial dispute; Standard Chartered Bank; Peugeot; and leading Japanese pharmaceutical company Takeda. Prior to Portcullis, Day worked for Euro RSCG Apex Communications where he led regulatory and public affairs work. His agency career has also included roles at Fleishmann-Hillard, Weber Shandwick and GPC International.

ASTANA—Kazkommertsbank, one of Kazakhstan's largest lenders, has brought in Instinctif Partners (formerly College Group) to support communications around its planned $465m  acquisition of a controlling stake in BTA Bank from the Astana based Sovereign Wealth Fund Samruk-Kazyna. KKB head of investor relations Aliya Nursipatova and director of public relations Larissa Kokovintes, turned to Leonid Fink and Klavdiya Badieva at Instinctif Partners for communications support on the project.

LONDON—Hill+Knowlton Strategies has added Robert Roessler as associate director in its London technology team, supporting clients including Intel, Wipro, NetApp and Informatica. He joins from MHP Communications, where he has spent the last five years. He has particular experience working with technology companies in the financial services industry, including mobile banking, payments, trading platforms and asset management, and will be working to expand H+K’s offer in this area.

LONDON—Jargon PR has been appointed by German camera manufacturer Rollei to run a UK media relations campaign. Jargon PR has been charged with raising awareness of the Rollei in new audiences as the camera manufacturers launch a host of new products in 2014.

MANCHESTER—Seafood supplier Royal Greenland has awarded its UK communications contract to specialist food agency Pelican Communications, which has been charged with revitalizing the UK's cold water prawn market. Pelican will conduct a number of research projects, oversee all foodservice trade media relations and advise on online strategy. Activity will be designed to raise brand awareness of the quality, value, versatility and sustainability of cold water prawns with chefs and caterers.

LONDON—Conectys, a leader in multilingual and multicultural outsourcing services, has appointed CCgroup, a London-based B2B technology PR agency, as its global PR agency of record. CCgroup will work with Conectys on messaging and positioning, and will create content to sustain a series of ongoing PR campaigns to a variety of target vertical markets. Emphases will include thought leadership, customer references, media outreach, SEO and social media programs.

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