EMEA News In Brief (February 2, 2015)
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EMEA News In Brief (February 2, 2015)

New appointments at MHP, Good Relations, int/ext, H+K and Tangerine; new partnerships at Ogilvy PR and FleishmanHillard; and, new accounts at Lewis PR and Liberty.

Holmes Report

EMEA News In Brief (February 2, 2015)

LONDON—MHP Communications has hired employee engagement specialist Gillian Tong as an MD and head of internal communications. Tong joins MHP direct from an advisory role at The Co-operative Bank where, as engagement specialist, she provided counsel on the bank's overall engagement strategy and the development of the communications function.

LONDON—Lewis PR has been appointed to deliver PR services for London-based startup Laundrapp (pictured). The assignment will aim to position Laundrapp as one of the UK's leading on-demand mobile businesses. Backed by £1.5m from two rounds of seed funding, Laundrapp has also invested a six-figure sum in marketing and advertising in a targeted campaign across TV, London media and tube.

STOCKHOLM—Scandinavian digital firm Nordic.Agency has announced pan-Nordic affiliate venture with Ogilvy Public Relations. Founded by Arnt Eriksen, Nordic.Agency is currently based in Stockholm with a second office opening imminently in Oslo. Eriksen's extensive international network of contacts will combine with Ogilvy's network of offices to support clients as the two agencies move forward together.

LONDON—Good Relations has appointed Anna Terrell as consumer director. Terrell, who rejoins the firm after a three-year stint at Golin, will be responsible for the day-to-day leadership of the consumer team who work across accounts including B&Q, Subway, TalkTalk and Airbus as well as senior client relations and business development. As consumer director, she will report directly to CEO Richard Moss, CEO.

BASEL—int/ext Communications, the Basel-based consultancy for ‘communications and beyond‘ has strengthened its leadership team and broadened its shareholder base by appointing Michael Felber a new shareholder and Partner. Felber has been employed at int/ext Communications as a senior consultant since May 2011.

LONDON—Liberty Communications has been selected by Donky, a Dynmark brand, to support the launch of the company into the UK and US market and grow brand awareness. Focusing on positioning Donky's unique capabilities to support marketers, retailers, banks and gaming companies on their journey into the connected world, the campaign started in November and comprises of media and analyst relations, content creation and event management.

LONDON—H+K Strategies, London (H+K) has grown its technology team with the hire of Chris Gibbs as an associate director. He is one of four recent hires under Charlie Morgan, the newly appointed head of technology. Gibbs has over 15 years' experience developing and overseeing the delivery of pan-EMEA B2B and B2C brand strategies at Waggener Edstrom and, previously, Weber Shandwick. In addition, Rachel Magson, Neil Thomas and Joe McNamara have also been appointed to the technology team as account managers.

MANCHESTER—Tangerine, has strengthened its B2B senior team by hiring Sally Martin as senior account director. A former VP at New York agency Bliss PR, Martin brings more than 12 years' experience, and will work closely with B2B MD Sam Gregory in growing the consultancy's global client portfolio and supporting its strategic direction, while working across a range of key accounts.In addition, Helena Reid, who joined Tangerine in 2014, has been promoted to associate director and joins the consultancy's senior management team. As part of her new role, Helena will be the strategic lead on a number of European business technology, facilities and manufacturing accounts, and will head up Tangerine's own marketing activity, as well as the charity committee.

LONDON—Specialist, a content marketing agency designed to help brands and businesses engage customers and employees, today has merged its operations into Omnicom sibling FleishmanHillard’s FH ContentWorks as one of the lead content studios in EMEA. The move brings together professionals from news media, public relations and marketing to meet the growing need of brands for the constant delivery of engaging content.

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