EMEA News In Brief (February 6, 2012)
Charting the future of public relations
Holmes Report
News and insights from the global PR industry

EMEA News In Brief (February 6, 2012)

People moves at Interel, Ketchum Pleon, Air France, Lewis, Makhteshim Agan; new biz for hanover, Nelson Bostock; new partners for two networks.

Holmes Report

BRUSSELS—Interel has promoted Milagros Mostaza to managing director of its association management practice, succeeding Bob Lewis, who will continue to support the business in an advisory capacity. Milagros has been with Interel since 2006, and has overseen and developed operations and client services of the association business and provided strategic advice to clients such as the Project Management Institute, the International Society for Prosthetics and Orthotics, and the Independent Union of the European Lubricants Industry.

LONDON—Ketchum Pleon London has appointed Rupert Lewis as a director of corporate and public affairs. He will work alongside Jo-ann Robertson, who took over as managing director of the corporate and public affairs team in September. Lewis joins Ketchum Pleon from MHP Communications and previously worked for both Fishburn Hedges and Bell Pottinger. He has also served as a policy advisor to MP Oliver Letwin and as election campaign advisor to Jesse Norman MP.

LONDON—A coalition of small firms led by Hanover and Low Associates has been appointed by the European Commission to support its campaign to promote small business policy via the European Enterprise Promotion Awards and SME Assembly. The two-year project is designed to increase awareness of the European Enterprise Promotion Awards across all 27 member states and contribute to the very first SME Assembly. The coalition combines policy, events, design, PR and digital expertise. Hanover will focus on international digital and PR promotion.

PARIS—Adeline Challon-Kemoun has been appointed senior vice president of corporate communications at Air France and a member of the airline’s executive committee. Challon-Kemoun began her career at Image 7, and later was deputy general manager for the Euris Group and general secretary at Rallye, before becoming senior VP, corporate communications for the Casino Group and most recently, SVP, external communications and brand marketing, at France Télévisions.

LONDON—Lewis PR has appointed Dean Russell to lead its social media and digital strategy across Europe. Russell was formerly head of the digital practice at Fleishman-Hillard in the UK, overseeing digital campaigns for clients such as P&G, Saudi Aramco AOC, Huawei and Philips. Based at Lewis’ headquarters in London, Russell will be responsible for establishing and overseeing best practice and thought leadership in social media for all the firm’s European offices.

LONDON—Bobst, a leading supplier of quality machinery and services to packaging manufacturers, has appointed Nelson Bostock Communications as its global corporate public relations agency. The PR contract is believed to be worth a six-figure sum. Nelson Bostock Communications will act as the global PR hub for Bobst’s Sheet-fed and Services Business Units across its 23 global sales offices. The agency will provide strategic PR consultancy, as well as tactical program execution, addressing employees, customers, partners, industry analysts and the media.

FRANKFURT—SERMO, a global lifestyle PR network founded in 2010 by Talk PR, the UK public relations operation of the M&C Saatchi group, has added German agency headspace pr, which was launched in 2005 and operates primarily in the premium and luxury world. With offices in Frankfurt and Hamburg, headspace serves clients including P&G Prestige's premium and lifestyle fragrance portfolio: Hugo Boss, Lacoste and PUMA, premier German male fashion brand Eduard Dressler, and illy caffè.

LONDON—Software company Sage has appointed Juice PR to support the global PR and analyst relations program for Sage ERP X3, its global ERP solution for the mid-market. Shelley Facius, founder and director of Juice PR, worked initially with Sage ERP X3 on a messaging and content development project around its worldwide web conference last year.

WARSAW—Polish firm Martis Consulting has joined IPREX, the worldwide corporation of public relations and communication firms. Founded in 2001 and with a team of 30 consultants, Martis provides integrated communication programs for market leading enterprises including publicly-quoted companies, financial institutions and social organizations. Clients include LOTOS Group, Strabag, GDF Suez, Polimex-Mostostal and Jastrzebska Spólka Weglowa.

TEL-AVIV—The Makhteshim Agan Group, a leader in branded off-patent crop protection solutions, has named Rony Patishi-Chillim as senior vice president of global corporate communications. Patishi-Chillim joined MAI as head of global corporate communication in January 2010. Earlier, she was senior vice president of investment banking at Barclays Capital (formerly Lehman Brothers) in Israel and New York.
 

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