EMEA News In Brief (July 18, 2011)
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Holmes Report
News and insights from the global PR industry

EMEA News In Brief (July 18, 2011)

New business successes for John Doe, Brands2Life, The Practice, Bell Pottinger, Speed and Firefly.

Holmes Report

LONDON—John Doe has been appointed as UK consumer PR agency for Absolut Vodka. The agency will work with the Pernod Ricard brand to highlight its unique place within the creative/style world, generating and supporting a series of collaborations within the art, music and fashion world alongside press office support for new product innovations.

LONDON—John Lewis, has appointed Brands2Life as its retained features agency for home. Brands2Life’s brief is to deliver creative features and news coverage that cements John Lewis’s leadership in the home retail market. The firm’s remit will complement the retailer’s existing product placement agency for Home, Grylls+Reade, by creating feature and news stories around new products and home trends, as well as securing profiles for John Lewis’s buyers and designers.

BUCHAREST—Romanian consultancy The Practice is handling the PR account of ING Bank Romania, following a tender organized during April and May of 2011. The agency will provide integrated public relations services for ING Bank Romania, including external and internal communication, online PR and social media, corporate communication and CSR.

LONDON—Bell Pottinger has been appointed by Group Lotus, the manufacturer of iconic road and track cars, to enhance its corporate profile and reputation. The Bell Pottinger team is being led by David Wilson, Chairman of Bell Pottinger Public Relations and Jonathan Adler, CEO of Bell Pottinger Sans Frontieres, who are reporting to Group Lotus CEO Dany Bahar and Thomas Hofmann, director of group communications.

LONDON—The Associated Press has hired Speed to deliver a campaign for its international operations outside North America. The campaign will aim to build the AP brand. It will focus on issues-led thought leadership and corporate programs. To deliver the campaign, the four-person account team will integrate itself within the London AP news center. Speed will deliver the program in each of AP’s primary markets outside the US, namely the UK, Germany and Japan.

LONDON—Give as you Live, the online shopping and charitable fundraising brainwave of social entrepreneur Polly Gowers, has significantly expanded its relationship with Firefly to include a consumer PR and brand launch in the run-up to Christmas 2012. The expanded brief will support Give as you Live’s challenge to the nation to fundraise £1.25 billion annually through online shopping.


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