EMEA News In Brief (July 18, 2016)
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Holmes Report
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EMEA News In Brief (July 18, 2016)

New people at Interel, Harvard; new business for Eulogy, Headland, Red Lorry Yellow Lorry, Stir PR.

Holmes Report

EMEA News In Brief (July 18, 2016)

BRUSSELS—Interel, the international public affairs consultancy, has appointed Michael Murphy, formerly global CEO of Grayling, and Patrick de Bellefroid, company director, business angel and board member at Puilaetco Dewaay Private Banking, to its board of directors. Murphy runs his own advisory firm and supports a number of communications and marketing firms in an advisory capacity. De Bellefroid chairs the Quest Cleantech Fund alongside his board roles at several Belgian companies.

LONDON—Sharp's Brewery has awarded Eulogy a consumer retainer, following its successful work on other Molson Coors brands including Grolsch, Cobra, Coors Light and Singha in 2015. The agency will start work on the new brief for Sharp's Brewery immediately, helping to grow awareness of its product portfolio including Doom Bar, a leading cask ale, at a national level. The agency will develop and deliver a campaign to amplify the Sharp's 'Adventure Brewing' consumer campaign.

LONDON—Technology specialist Harvard, part of Chime, has appointed Gareth Clark as client services director focused on its demand generation and sales enablement business. Clark joins from B2B technology sales and marketing agency McDonald Butler, where he was a board director devising demand generation campaigns for the likes of Microsoft, HP, SAP and Oracle.

LONDON—Headland has been hired by McColl's Retail Group, a leading neighbourhood convenience retailer, to advise on financial and corporate communications, including the acquisition announced yesterday to acquire 298 Co-Op stores. The agency team was led by Lucy Legh and Simon Burton, with support from account manager Robert Walker and account executive Jamie Perriam. In addition, the Association of Accounting Technicians has appointed Headland to deliver its student acquisition campaign around this summer's exam results season.

LONDON—Technology communications agency Red Lorry Yellow Lorry has been selected by Edgeware, a key player in the expanding TV content delivery sector, to manage its global PR operations. Red Lorry Yellow Lorry has been tasked by Edgeware to build its corporate profile and communicate its position as a leader in TV over IP across EMEA and the Americas. The campaign will be led from the lorries’ London headquarters, and supported by its Los Angeles office and Convoy partner agency network.

LONDON—Lifestyle agency Stir PR has added UK’s stationery retailer Paperchase to its portfolio, following its appointment by the retailer to support two projects over the summer. 

 

 

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