EMEA News In Brief (June 11, 2012)
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Holmes Report
News and insights from the global PR industry

EMEA News In Brief (June 11, 2012)

New people at Edelman, H+K, FTI, Hafslund, CitySavvy; new business for Hopscotch, onechocolate, Landmark, Four, Nelson Bostock and We Are Social.

Holmes Report

LONDON—Edelman has appointed Steven Spurr as chief operating officer, UK. Currently group managing director of Edelman’s health teams in the UK, Spurr has worked in New York, Sydney and London across consumer, corporate and health sectors.

LONDON—Hill+Knowlton Strategies has hired Nick Edell to a newly-created role as head of its digital studio. Edell will be responsible for further developing our digital content development offer across all of H+K’s sectors. He joins H+K from Work Communications, where he was the head of digital and managed a team of up to 20, working clients such as Accenture, Asda, Cadbury Kraft, JP Morgan, Network Rail and William Hill. Prior to Work Communications, he ran his own agency, humble2.

DUBLIN—Big Fish, a leading producer and distributor of casual games, has awarded its public relations brief for France, the UK, Ireland, Germany, Spain and Italy to multicultural Dublin-based agency Hopscotch Europe In One. According to Gaelle Aubrey, international marketing director, “We were searching for a PR partner that would understand our global strategy and translate it efficiently via localized, proactive media outreach in each market.” The campaign will be led by Senior Consultant Sebastian Boppert, who will manage a Dublin-based team of multicultural media relations consultants.

LONDON—The Less Packaging Company has appointed onechocolate communications to lead its first brand awareness programme in the UK. The business-to-business campaign will focus on promoting the benefits of pre-cycling—designing out packaging waste—to key influencers and stakeholders including brands, retailers, national and trade media and opinion formers. An integrated social media campaign runs alongside more traditional media, spokespeople and awards techniques.

HAMBURG—Golfino, a leading European golf sportswear brand, has appointed Landmark Media International to manage its UK and Ireland PR and marketing communications. According to Andrew Thomson, sales director for Northern Europe, “Landmark Media has an unrivalled understanding of the EMEA golf industry and by utilising its network of business and media contacts, I’m confident Golfino will benefit from a stronger brand presence.”

LONDON—FTI Consulting has appointed Lucy Morrison Phillips, formerly of GE Healthcare, as senior vice president in its strategic communications practice. Morrison Phillips has 20 years of global healthcare experience across a broad range of communications disciplines including internal change initiatives; thought-leadership campaigns; CEO visibility programs; digital communications; employee engagement and media & investor relations. Prior to GE, she was the North American PR/IR Leader for Amersham and the director of PR/IR for Mainspring, a US-based digital-strategy consulting firm.

OSLO—Norwegian energy company Hafslund has named Johan Chr. Hovland as senior vice president, corporate communications and public affairs. Hovland has since 2011 served as senior vice president, corporate communications and public affairs at Orkla. Prior to that, he served as senior VP, public affairs, at Elkem and worked at the Federation of Norwegian Process Industries as well as the Ministry of Industry & Energy.

LONDON, AMSTERDAM—CitySavvy, a pan-European financial and corporate communications agency, has promoted Julian Rea to account director, and Krupa Parmar and Marie-Christine van den Wijngaart to account manager. Rea has a leading role on several of CitySavvy’s largest pan-European accounts since joining the agency in 2007. Parmar has been with CitySavvy since late 2009 and has since worked on a number of corporate financial accounts. Van den Wijngaart joined CitySavvy’s London office in early 2011 and moved to the Amsterdam office in April this year.

LONDON—Four Colman Getty has been appointed to raise the profile of the charity Volunteer Reading Help, the partner in the London Evening Standard’s “Get London Reading” literacy campaign. Four Colman Getty will work with the charity on a special project to raise the profile of CEO Sue Porto and promote the annual donors and volunteers’ reception in the House of Lords ahead of the organisation’s 40th anniversary next year.

LONDON—Nelson Bostock Communications has been selected as UK PR agency for Lookout Mobile Security, a global leader in mobile security. Lookout has appointed Nelson Bostock as part of its efforts to accelerate growth of its user base in the UK and Europe and the firm will drive a campaign that includes technology, corporate and lifestyle elements.

LONDON—Social media agency We Are Social has been selected to create a Facebook game as part of an integrated marketing campaign for Kimberly-Clark’s Kleenex Balsam range. The game is designed to drive awareness of Kleenex’s ability to address hay fever symptoms.


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