EMEA News In Brief (june 20, 2011)
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Holmes Report
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EMEA News In Brief (june 20, 2011)

New people at Inter IKEA, Porter Novelli, and IKAP; new accounts for Four, Boom, and Brands2Life; and more.

Holmes Report

BRUSSELS—Anders Bylund has joined Inter IKEA Group as head of group communications. Inter IKEA is the owner of the IKEA concept and operates most of the IKEA stores around the globe. It also has operations in retail centers, property and finance. Bylund previously held senior roles on the agency side of the business with Burson-Marsteller and most recently Hallvarsson & Halvarsson.

LONDON—Porter Novelli has hired Alex Woolfall (pictured) as head of corporate for the EMEA region. Currently the head of issues and crisis management at Bell Pottinger Group, Woolfall has more than 20 years of experience in corporate communications and has held senior roles at Weber Shandwick and Hill & Knowlton. He is best known for his handling of the media following the disappearance of Madeleine McCann.

LONDON—ICAP, an interdealer broker, has appointed Brigitte Trafford as director of corporate affairs, responsible globally for all aspects of communications including investor relations, media relations, customer and employee communications and coordination of public affairs. Trafford was most recently group communications director for Lloyds Banking Group. Prior to that she was running her own consultancy and also worked for M:Communications, a financial communications consultancy.

LONDON—CitySavvy, the pan-European financial and corporate communications agency, has launched CSblue, a creative communications brand. From offices in London and Amsterdam, CSblue will deliver corporate and investor communications projects in digital and print. In addition, the firm has appointed Robbert ter Hart as senior account manager. Ter Hart has advised a variety of international financial institutions including ING Group, Rabobank, BG Group, Stibbe and a number of Amsterdam-based market makers. He joins CitySavvy from Smink Van der Ploeg & Jongsma.

LONDON—Digital public relations specialist Revolver and news monitoring firm SourceRail have joined forces to test a new media reporting service ahead of its public launch this summer. The project will see SourceRail’s cloud-based content monitoring and curation service undergo a rigorous testing phase and has been designed to ensure the service will have been comprehensively reviewed prior to reaching the open market. Initial testing will focus on resource management, with the digital agency drilling down on the service’s ability to slash the time required to monitor, report upon and republish media coverage.

LONDON—French transport provider Keolis has appointed Four Communications to raise the media and stakeholder profile of its UK arm ahead of a planned expansion of its business in the country over the next two years. The company—majority owned by French rail operator SNCF—already runs four UK rail franchises. Keolis UK managing director Alistair Gordon, says the firm has tasked Four with “ensuring that we become better understood as a world class provider of passenger services with long standing and proven experience in the UK.”

LONDON—Boom! has been appointed by the UK’s biggest independent brewery, Wells & Young’s, with a brief to raise awareness of the Spanish premium beer brand Estrella Damm. The agency has been charged with building Estrella Damm’s tradition links with gastronomy, positioning the brand alongside innovative Spanish food. The campaign will focus on the sponsorship of Taste of London, the capital’s four-day festival of food, drink and entertainment in Regent’s Park.

LONDON—mophie, the US based designer and manufacturer of mobile intelligent devices, has appointed Brands2Life to help promote the brand in the UK and to raise awareness for the company’s upcoming ranges. Brands2Life has been charged with delivering campaigns that promote the US brand to the UK, emphasizing the sleek design and practicality of cases such as the award winning Juice Pack Air.

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