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EMEA News In Brief (June 23, 2014)
Holmes Report
Holmes Report
News and insights from the global PR industry

EMEA News In Brief (June 23, 2014)

A new practice at ASDAA; new clients for EMG, MWW, haberlein&mauerer, Jargon, Hotwire, EML Wildfire, Curzon; people moves at Lansons; new member for SERMO.

Holmes Report

DUBAI—ASDA’A Burson-Marsteller has launched Proof Integrated Communications, Burson-Marsteller’s US-based digital and design agency, in the Middle East. Proof Dubai is already working with clients including Abu Dhabi Financial Group, Ithmar Capital, GEMS, RP Group and Crescent Enterprises and manages social media projects for Ford, Evian, LinkedIn Middle East and Dubai Electricity & Water Authority. Sunil John, CEO of ASDA’A Burson-Marsteller, serves in the same role for Proof, working alongside Rahul Kalia.

BERGEN OP ZOOM—EMG has been appointed by REC, a leading global provider of solar energy solutions, to develop and manage its media relations program in the Benelux region. EMG will create an ongoing campaign to broaden REC’s positioning in the region and enhance its profile as one of the industry’s leading solar solution providers.

LONDON—AdRoll, a retargeting platform—which helps brands recognize when a consumer visits their site and serves online ads after the customer has left—has hired MWW following a competitive pitch. MWW’s brief is to raise awareness for the company amongst SME customers and media agencies as it expands in the United Kingdom. The firm will be charged with “demystifying” targeting and positioning AdRoll as the retargeting partner of choice for media agencies.

MUNICH—häberlein & mauerer is pleased to welcome John Frieda, Goldwell and KMS California as new clients in its beauty unit. The agency will work from its Munich office for the three hair-cosmetic brands from the house of Kao. For John Frieda, the firm will work to increase visibility in printed media and on selected blogs, and to communicate the brand’s expertise. For the latter two brands, the firm will provide classical PR and blogger relations to increase visibility in lifestyle media and blogs.

LONDON—EcoMachines Incubator, a London-based cleantech incubator with a focus on high-value manufacturing and advanced engineering, has appointed Jargon PR to run UK a media relations campaign to promote its programme to accelerate the development of startup companies. Jargon PR will plan and implement a thought leadership campaign throughout the UK in order to position EcoMachines Incubator at the forefront of the high-value manufacturing, advanced engineering and technology media.

DUBLIN—SERMO, an international network of lifestyle and luxury communications firms, has signed a new agency partner in Ireland. Consumer lifestyle specialist, Burrell Marketing & Publicity, based in Dublin, was set up by Rebecca Burrell 24 years ago and has worked with brands including Pernod Ricard, Procter & Gamble Beauty & Fabric-Care, Hackett, Tommy Hilfiger, Pepe Jeans and Pandora.

LONDON—Anna Schirmer, Karen Mignon, Katie Hayward and Louise Marriott have been promoted to board directors at Lanson. Anna Schirmer joined Lansons in 2005 and focuses on corporate positioning and stakeholder engagement; Karen Mignon joined in 2000 and directs strategy and media relations for clients in the financial services and corporate practices; Katie Hayward joined in 2003 and specialises in media relations campaigns for B2B and B2C clients; and Louise Marriott joined  in 2005 and focuses on PR and stakeholder programmes for financial services clients.

MUNICH—Hotwire was appointed by McAfee, part of Intel Security, to handle its German PR. Hotwire has been tasked with supporting McAfee's goal of building its international influence in the global IT security market, following the agency's work in the UK. The work includes support for corporate, B2B and B2C.

LONDON—Senaptic, a new company in the “internet of things” space, has appointed technology PR agency EML Wildfire to launch its scalable private wireless network solutions for smart cities and utilities. EML Wildfire's campaign is targeting a wide range of companies in the IoT space, from systems integrators, to licensees and investors.

LONDON—Curzon PR has been retained to support a new basmati rice, Amira. Curzon will work with Amira on a strategic PR campaign to increase their brand awareness and drive sale
 

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