EMEA News in Brief (March 16, 2009)
Charting the future of public relations
Holmes Report

EMEA News in Brief (March 16, 2009)

Pleon has been appointed as the pan-European public relations agency for Imation Corp., plus new business for Hotwire and Bell Pottinger North.

Paul Holmes

DUSSELDORF—Pleon has been appointed as the pan-European public relations agency for Imation Corp. The account covers 20 EMEA countries and is managed from the Netherlands by Maurits Blok and Andrada Morar. According to Matthieu Valk, marketing communications manager for Imation EMEA: "We are entering the European consumer electronics market with the Memorex and TDK Life on Record brands and we are building a strong footprint in the Central and Eastern Europe market. Pleon’s lengthy experience in technology and consumer PR and its strong, fully-owned agencies in the CEE-region made them a perfect match to Imation’s needs".

LONDON—Security software provider PC Tools has appointed Hotwire to drive its public relations activity in the U.K., Belgium and the Netherlands, as well as advising the company on its global social media strategy. The PR campaign will highlight PC Tools’ unique approach to addressing malware using behavioral-based analysis. In addition to targeting traditional technology and consumer lifestyle media, Hotwire will also provide PC Tools with digital expertise to help engage the brand online via social media channels. One of Hotwire’s first pieces of activity for PC Tools involves the launch of an online Doctor’s Surgery to help raise awareness of digitally transmitted diseases.

MANCHESTER—Bell Pottinger North has been appointed by Ratio Money, a claims management company that helps consumers fight for justice against mis-sold and unfair credit agreements. The firm will support Ratio Money by spreading the message that help is at hand for consumers who are burdened with unfair agreements.

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