EMEA News In Brief (March 19, 2012)
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Holmes Report
News and insights from the global PR industry

EMEA News In Brief (March 19, 2012)

New people at Edelman, ABPI, acumen, Threepipe, Pelham Bell Pottinger, Tieto; new business at Surname&Surname, Publicasity, Beattie, Hopscotch.

Holmes Report

LONDON—Susan Eastoe, currently chief operating officer and deputy CEO of Edelman UK, has been named chief operating officer, EMEA, while Iain Twine, currently general manager of Edelman’s Abu Dhabi and Dubai offices, will expand his remit to embrace the rest of the Middle East and Africa. Twine will work closely with Chris Dobson, GM of strategic and emerging markets, who joined Edelman last autumn.

LONDON—The Association of the British Pharmaceutical Industry has appointed Catherine Meaden as its head of policy and public affairs. She joins the industry group from NHS Direct, where she spent three years as associate director of marketing and communications. Earlier, she held communications roles at the NHS Confederation and Cancer Research UK.

BRUSSELS—Anna Dé has joined acumen public affairs. She will work from the firm’s offices in London and Brussels. Dé has more than 12 years of experience in EU public affairs. Prior to joining acumen, she was with Hill+Knowlton Strategies, where she headed up the EU healthcare public affairs practice in Brussels.

LONDON—Threepipe has restructured its senior team, creating new roles for several key people within the agency and recruiting a business development manager. David Robson, who joined the agency as an associate director in 2009, becomes the firm’s first head of planning. Clare Woodford has been promoted from account director to deputy managing director. Kate Simpson, who joined as a senior account director in August 2011, has become an associate director. Pieter Graham, who joined from Exposure in August 2011, has been promoted to account director, leading on all sports and sponsorship accounts. Anouska Leon has also joined in the role of business development manager. And co-founders Eddie May and Jim Hawker continue in their respective roles as managing director and creative director, with Beth Carroll also in place as head of social media.

LONDON—Pelham Bell Pottinger has formed a strategic committee comprising of Baroness Patience Wheatcroft, former editor in chief, Europe, for The Wall Street Journal; Alison Carnwath, chairman of London Stock Exchange listed property company Land Securities; Ambassador John Danilovich, former chief executive of Millennium Challenge Corporation and former US Ambassador to Brazil and Costa Rica; and Peter Kiernan, vice chairman of Hawkpoint, an independent corporate finance advisory business.

LONDON—Surname & Surname has been appointed the UK PR agency for Herman Miller, a leader in furniture design and workplace solutions. The new agency will support Herman Miller’s UK business with campaigns and projects targeting both consumers and businesses, while maintaining the brand’s corporate reputation and helping its online presence evolve. According to Luke Dawson, Herman Miller’s head of marketing for EMEA, “Surname & Surname has a fantastic pedigree in consumer, corporate, retail and design PR and they have shown that they understand the importance of building on our world renowned brand through insight and advocacy. They have also shown that they can deliver results that deliver genuine business impact.”

HELSINKI—Pellervo Hämäläinen has been appointed as vice president, communications and investor relations at IT services company Tieto Corporation. Hämäläinen is transferring to Tieto from Oriola-KD Corporation, where he was vice president, corporate communications and investor relations since 2006. He previously held positions at Comptel, Nokia Networks and Sonera.

LONDON—Leading US blender company Vitamix has appointed Publicasity to handle its consumer PR and social media in the UK market. The agency will deliver an integrated campaign aimed at raising awareness and driving brand preference of the high-end kitchen appliance. The campaign will incorporate a dedicated blogger relations programme and an overhaul of the brands existing social media channels.

LONDON—Only Web, the digital marketing subsidiary of Beattie Communications, has launched a new eBook marketing service. The service is focused on the “brand-building potential of eBooks,” and will offer clients help with writing eBooks, uploading them to digital bookshelves, and marketing them to readers and potential clients and customers.

PARIS—PagesJaunes, a leader in the French advertising and local information market, has chosen Hopscotch to provide corporate media relations, business-to-business and public relations support.

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