EMEA News in Brief (March 2, 2009)
Charting the future of public relations
Holmes Report

EMEA News in Brief (March 2, 2009)

Blueprint Partners has expanded its client base to include security services provider G4S; plus new business for Good Relations, Penrose, Resolute, and Four; new people at Firelfy, SAFRAN Group.

Paul Holmes

BRUSSELS—Blueprint Partners has expanded its client base to include G4S, the world’s second biggest private sector employer and largest security services provider. G4S has appointed Blueprint as the consultancy for its public affairs and communications activities at EU level following a competitive pitch process. Blueprint's brief includes relationship-building with the EU institutions and NATO and assistance in the development and implementation of G4S’s public affairs strategy.


LONDON—Good Relations has been appointed by Morrisons as the supermarket’s retained public affairs agency. Good Relations, part of the Bell Pottinger Group, will be working with Morrisons across a wide range of issues with a strong focus on the supermarket’s policy of sourcing 100 percent of fresh meat from British farmers. The GR team is led by director Estelle McCartney, who reports to Morrison’s Richard Taylor, director of corporate affairs.


LONDON—Firefly has made two associate director appointments to its London HQ senior management team. Ana Mangahas joins to focus primarily on business-to-business and corporate clients, as well as public tenders as a result of the agency's recent appointment to the COI PR framework roster. She was previously corporate director at Waggener Edstrom in London. Toby Schuster joins to focus on consumer technology and consumer lifestyle clients. Prior to Firefly, he has experience at international agencies including, Ketchum, Weber Shandwick and Cohn & Wolfe.


PARIS—Patrick Déchin has joined technology company SAFRAN Group as senior vice president, public affairs. He will represent the SAFRAN Group in relations with political and administrative authorities. He replaces Jean Besse, who left the Group at the end of 2008. Déchin joined the Lagardère group in 1985, holding several positions, including chief of staff for Jean-Luc Lagardère; vice president of the Hachette Foundation; and VP Corporate Affairs. In 2006 he was named special public affairs advisor to EADS, then joined the Caisse Nationale de Prévoyance in 2008.


LONDON—Penrose Financial, a financial services and capital markets public relations consultancy, has been appointed as global media adviser for RBC Dexia Investor Services, a top 10 global custodian with 5,200 professionals providing offshore and onshore solutions for institutional investors across 16 markets. Penrose is to focus on positioning RBC Dexia's strengths as a partner to institutional investors with services reaching beyond those of a traditional custodian.


LONDON—Resonate has been appointed by Tesco to launch and run the 2009 PR campaign for the retailer's new CSR initiative, “Tesco for Schools and Clubs.”  Resonate was appointed following a competitive pitch for a yearlong campaign.


LONDON—Premier Rugby has the sports, arts and sponsorship division of Four Communications to implement an integrated public relations campaign to continue the positioning of the Guinness Premiership Final as one of the biggest sporting events in the U.K. this year, as it attempts to repeat last year’s unprecedented sell-out of the annual fixture at Twickenham Stadium. Premier Rugby has hired Four  to target a broader consumer audience beyond core rugby fans and raise the fixture’s profile even further.

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