LONDON—Eulogy! is launching a strategic content marketing division to help clients amplify their stories across a wider range of online and offline channels. E!Content is led by Noelle McElhatton, previously editor of Haymarket's Marketing and before that content editor for the Brand Republic Group, where her clients included YouTube and Yahoo. The new division provides strategic content, events and partnerships for B2B and B2C clients.
LONDON—Corporate and public affairs firm Cicero Group has launched a healthcare practice under the leadership of former Baxter senior communications director Fiona Cohen. Cohen has 30 years of experience, including a decade in the pharmaceuticals sector with companies such as Baxter Healthcare and Roche. She also worked with MSLGroup in Asia.
LISBON—Hill+Knowlton Strategies has strengthened its Portuguese office with the appointment of creative director Tiago Veiga, who previously worked for McCann Erickson and Leo Burnett and for the past six years has been responsible for brand activation at a fashion agency in Lisbon. His role at H+K covers a range of branding and communications’ disciplines, from design and creative work to new media and public relations.
LONDON—Firefly Communications has been appointed by global talent management software provider Cornerstone OnDemand to handle public relations and digital communications in the UK, and support with European agency co-ordination. Firefly will also be in charge of driving collaboration within the network of agencies in key European markets including Germany, France, Spain, the Nordics and Benelux.
LONDON—Mind Candy, the global entertainment company, has appointed Fever as its new retained UK consumer agency. Fever replaces incumbent Fishburn, originally appointed in March 2011. Fever's brief will be to build consumer awareness and drive trial of Mind Candy's new products, PopJam and World of Warriors and to manage developing influencer and content partnerships to help grow the PopJam platform. Fever's sister agency, Nelson Bostock Unlimited, has also been appointed to drive Mind Candy's corporate PR program.
LONDON—The Press Association, a multimedia news agency and digital content provider, has appointed Sophie Lister to the role of communications manager, responsible for managing external and internal communications for a number of divisions within the company including news, images and sport. Previously, Lister worked within the PR team at Thomson Reuters before taking up a position at Hudson Sandler, the financial and corporate communications agency.
LONDON—The Pension Protection Fund, a statutory fund established under the provisions of the Pensions Act 2004, has appointed Lansons to provide communications and external relations support on a retainer basis. Lansons will provide communications advice, press office management and media relations support. The team will be led by Clare Anderson and include Tony Langham and Shirley Collyer, with support from Maddy Morgan-Williams and Leonie Furman.
TUNBRIDGE WELLS—Marketing and PR agency Zoodikers Consulting has hired Marcus Chrysostomou as its senior account director. He will be moving from his current role as head of external communications at Kent County Council. Previous experience includes time at the 10 Downing Street press office and the Central Office of Information.