ZURICH—Zurich Financial Services Group has appointed Pierre Goad as its global head of corporate communications, reporting to Martin Senn, group CEO, and responsible for the communications function at Zurich’s corporate center and across the group. Goad joins Zurich from HSBC where he currently serves as head of corporate development for the bank’s investment banking and asset management divisions with responsibility for all strategy and communications functions. He previously held a series of communications and strategy roles at HSBC in Hong Kong and London.
LONDON—e-skills UK, which will be launching the National Skills Academy for IT, has appointed Firefly to handle an ongoing PR program in the run-up to the Skills Academy’s launch in autumn 2010. Firefly has been tasked with reaching the Skills Academy’s key audience and stakeholders prior to, and during, the regional rollout. The firm will be running the strategic communications program encompassing media relations, launch execution and a social media campaign to build the brand and attract IT professionals, training providers, and employers to the Skills Academy in time for launch.
COPENHAGEN—Mads Christian Esbensen is taking over from Ditte Kirstein Brammer as general manager of JKL’s office in Copenhagen. Esbensen will lead JKL’s continued expansion efforts in Denmark in partnership with a management group that also includes Malin Petersson and Nikolaj Bøgh. Esbensen has served as communication advisor at JKL from 2003 through 2006 and again since January 2009. He also has experience gained at other communication firms and as a lecturer and author on communication and political consulting.
LONDON—Lewis PR has appointed Stephanie Caines, former head of U.K. human resources at Burson Marsteller, as HR director at its London headquarters. Caines has worked in HR for more than 15 years in both the software and publishing industries with brands such as Nomad Software and Thomson Reuters. Her role will include talent development, expanding the advanced lifestyle benefits available to all staff.