LONDON—Shine Communications has been appointed by Samsonite as its retained agency for all UK communications activity. Shine will report to Mark McGuigan, general manager Samsonite UK and Ireland who says the firm “brings the perfect mix of strategy and creativity with strong media relations and expert knowledge of new media.” Shine managing director Richard Brett spent three-years as global VP of marketing and communications at Samsonite between 2006 and 2009.
LONDON—Cirkle has been appointed to handle consumer PR for chewy sweet brand Chewits. The agency already works on the business-to-business side of the business. The agency won the assignment with a program that will focus on getting parents who bought Chewits as children to look at the brand again, giving them an opportunity to introduce the brand to their own children.
LONDON—Firefly Communications has been selected by video sharing website Vimeo to handle its European PR following a five-way pitch. The agency has been briefed to build consumer awareness of the brand via tech, lifestyle and consumer titles. It will also continue to communicate with the brand’s core creative audience.
LONDON—Brands2Life has promoted Armand David (pictured) to board director, responsible for the leadership of a portfolio of corporate, business and digital accounts and playing a lead role in the development and management of the company’s systems and processes. David joined Brands2Life in 2004 as part of the firm’s graduate scheme and is one of 36 current Brands2Life employees who have been with the company since they joined as graduates.
AMSTERDAM—Creative agency BETC has appointed PR company FinchFactor to manage a public relations strategy to support the agency’s global expansion. FinchFactor will be working directly with founders of the Paris office Remi Babinet and Mercedes Erra, recently appointed global business development director Guy Hayward, and CEO of the London office, Matthew Charlton.
LONDON—Matthew Tyler has joined College Hill as a partner in the natural resources team. Tyler has more than 25 years’ experience and has worked on numerous transactions, including IPOs, mergers and acquisitions, and secondary fund raisings. Previously, he worked in corporate broking and specialist equity sales for a number of leading investment banks and was ranked the number one mining specialist salesperson in the London EXTEL survey for a number of years. He is also a member and former deputy chairman of the Association of Mining Analysts.
LONDON—W Communications has appointed Darren Ruback to grow its broadcast offer. Ruback joins W Communications from 4Media Relations where he oversaw broadcast output for clients including BMW, Waitrose, RBS and Paddy Power, and was previously at specialist broadcast PR agency Marketiers4dc.