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EMEA News In Brief (May 12, 2014)
Holmes Report
Holmes Report
News and insights from the global PR industry

EMEA News In Brief (May 12, 2014)

Llorente acquires rival; new people at Deekeling Arndt, Actelion; new business at Fishburn, Octopus, Pegasus; new affiliate for Edelman.

Holmes Report

MADRID—Llorente & Cuenca, a market leader in Spain, Portugal and Latin America, has acquired Hermes Consultores de Comunicación, a consultancy based in Madrid also specializing in financial and corporate communication. José María Urquijo, managing director of Hermes, will become Iberia vice president of financial communication at Llorente & Cuenca.

DÜSSELDORF—Volker Heck, head of corporate communications at RWE since 2006, is joining Deekeling Arndt Advisors as managing director and partner. For 23 years, Heck held a number of different management positions at RWE, one of Europe’s leading utilities, where he worked in close consultation with four CEOs. In his new role, he will expand DAA’s consulting portfolio in energy and environmental policy and will add expertise in corporate change and renewal processes.

LONDON—Shoptility, a shopping search engine, has appointed a consortium of three leading marketing agencies, including public relations firm Fishbun, to help support the company in its launch later this year. Integrated communications agency krow Communications will develop the Shoptility brand story; media planning and buying agency Walker Media will deliver above-the-line communications; and Fishburn will handle the social media and press launch to consumers, as well as raising the corporate profile among key business audiences.

BASEL—Actelion, a biopharmaceutical company focused on the discovery, development and commercialization of innovative drugs for diseases with significant unmet medical needs, has appointed Andrew Weiss as senior vice president, head of investor relations and public affairs, replacing Roland Haefeli, who will stay with Actelion in a senior advisory role. Weiss joins from Bank Vontobel, where he was head of life science equity research and pharma analyst.

LONDON—Everline, a short-term digital lender for SMEs, has appointed The Octopus Group for an integrated communications programme to increase brand awareness and drive customer acquisition among small businesses. Octopus will be tasked with ongoing thought leadership and brand awareness programs for Everline, including maximizing strategic partnerships, web development, digital engagement and PR.

MUSCAT—Zeenah PR has been selected as the Oman affiliate of the Edelman network, providing local expertise and on-the-ground market support to Edelman in Oman. Zeenah Group is one of Oman's leading integrated communications consultancies, offering branding, advertising, media, digital and social media, PR, events and publishing services. The group has more than 60 staff working for major Omani and international clients including the Ministry of Tourism, Ministry of Health, NCSI, GCC Stat, Oman Air, and Zubair Automotive Group.

BRIGHTON—The healthy beauty team at Pegasus has been appointed by Temple Spa to deliver ongoing PR support for the brand across all key marketing channels. Pegasus’ campaign will bring the Temple Spa “spa wherever you are” ethos to life, and ensure the brand and its products are sought after by media and consumers. Focusing on media and blogger relations, Pegasus will unveil a new look for the brand, share its story, introduce new products and build on Temple Spa’s current fan base of beauty influencers to drive further consumer trial.

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