EMEA News In Brief (May 16, 2011)
Charting the future of public relations
Holmes Report
News and insights from the global PR industry

EMEA News In Brief (May 16, 2011)

New business for Cohn & Wolfe, Grayling, Six Degrees and Paratus; new people at FD Blueprint and Bite Communications.

Holmes Report

 LONDON—Drinkaware has appointed Cohn & Wolfe London to support the alcohol awareness charity to deliver integrated PR and digital campaigns aimed at three target audiences. Cohn & Wolfe has been tasked with developing targeted, original PR campaigns to encourage parents to speak to their children about alcohol misuse, challenge the social acceptance and desirability of drunken behavior among young adults, and build awareness of unit equivalents and guidelines among adults. The move follows the appointment of OgilvyOne London to develop Drinkaware’s behavior change campaigns.

BRUSSELS—Competition expert Claire Harris (pictured) has joined FD Blueprint to expand its competition team. Her background includes 10 years of experience as a competition lawyer in the UK and Brussels dealing with EU and multi-jurisdictional mergers and intervening in transactions for third parties, as a principal case officer at the Office of Fair Trading and at the DG Competition Hearing Office. For the last four years, she worked with a specialist competition consultancy in Brussels, providing public affairs advice on high profile Phase 2 mergers and cartel cases.

LONDON—Bite Communications has appointed Jess Rowntree to strengthen its UK board as it continues its regional expansion and launches into new industry sectors. He will also assume a leading role on the Microsoft account. Rowntree brings 15 years’ experience, most recently as technology director at Porter Novelli, leading accounts such as Hitachi Global Storage and BT. Earlier, she spent three years at Grant Butler Coomber and five years at Chocolate Communications.

LONDON—Grayling has been appointed by luxury vinyl flooring company Amtico International, to deliver a PR and social media programme targeting consumer and commercial audiences across Europe. Following a competitive four-way pitch, Grayling’s specialist homes and property team, based in the brands practice in London, will lead the account. The brief includes launching a new brand identity for the company and its new product collection across four key territories: UK, France, Germany and Sweden.

LONDON—Six Degrees has been selected to handle the trade and business PR brief for network security specialist Bradford Networks. Six Degrees, which has information security experience working with industry leaders Symantec and ScanSafe, will position the company as thought leaders in network security, and develop issues around key topics like the consumerisation of IT, virtualisation and security in the social media age.

LONDON—Paratus Communications, and its Northern Ireland partner mxbrandcom, have been appointed by Decathlon, the world’s largest sports retailer, to drive awareness of the brand and its stores across the UK. Paratus’ remit is to generate media coverage to drive footfall and enhance the reputation of Decathlon as the world’s leading sports retailer. It will also advise on social and digital strategy.

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