EMEA News In Brief (May 19, 2014)
Charting the future of public relations
Holmes Report
News and insights from the global PR industry

EMEA News In Brief (May 19, 2014)

New business at Hopscotch, Brands2Life, Fink & Fuchs, Weber Shandwick, Pegasus, Buman, Pelican; new people at Pretty Green, Unilever.

Holmes Report

PARIS—Hopscotch is now working for Switzerland’s national airline Swiss International Air Lines in France. The airline, which is part of the Lufthansa Group, is now relying on a European network of PR agencies including Hopscotch, under the leadership of German communications agency achtung!, which designed the bespoke network for Swiss.

LONDON—Intuit, a leading provider of back office software to small businesses, has appointed Brands2Life as its retained PR, social media and digital agency in the UK following a competitive pitch. The resulting campaign will be focused on making QuickBooks Online the cloud accounting software of choice for UK SMBs and accountants. The B2L team, led by Dan Chappell, managing director, business and technology practice, will report into intuit marketing director, David Walsh.

WIESBADEN—Steria Mummert Consulting, part of Steria Group and one of the leading business transformation firms in Germany, has selected Fink & Fuchs Public Relations to strengthen its position as a thought leader regarding  the increasing digitalization of enterprise processes. Key tasks include issues-driven media relations and focused online communications to reach external as well as internal target groups.

LONDON—PrettyGreen has hired Jo Hudson as planning director. She brings more than a decade of experience in above the line agencies, including Fallon, Grey, JWT and Lowe. Her advertising agency experience includes work with clients such as The BBC, Sony, Cadbury, Unilever and P&G. At PrettyGreen, she will provide strategic direction across PrettyGreen's broad portfolio of brands and build on the agency's creative credentials, with a particular focus on new business.

LISBON—Eurocom Worldwide, the global PR network focused on the business-to-business and technology sectors, has expanded its reach to Portugal, adding Media Consulting, an independent PR and communications agency . Media Consulting was founded in 1996 and specializes in the creation, development and implementation of integrated communications strategies, with competencies in public relations, events, design, publications, advertising, studio and broadcasting, as well as crisis management and media training.

LONDON—Weber Shandwick has been appointed by Quintiq, a global leader in supply chain planning and optimization, to support its public relations and communications activity across key European markets, including France, Germany, Austria, Switzerland, the Netherlands and the United Kingdom.
Weber Shandwick’s London office will act as the main hub for the project, and will seek to elevate awareness and expand the company’s footprint through storytelling and content creation, executive profiling, key message development and media relations.

BRIGHTON—Healthcare specialist Pegasus has been appointed by Frimley Park Hospital NHS Foundation Trust to deliver support for the proposed acquisition of its neighbouring NHS Foundation Trust, Heatherwood & Wexham Park Hospitals.  Pegasus was awarded the contract after a three-way pitch and will implement a communications plan to help explain the rationale for the acquisition to local and national stakeholders, including staff, local communities, clinical commissioning groups and local GPs.

DURBAN—Unilever has appointed Sibonile Dube as communications director, South and Southern Africa. Sibonile has more than 15 years of experience in corporate communications with companies such as Ford Motor Company, Nokia, and most recently German chemical company Lanxess. She also worked with micro-finance specialist Blue Financial Services, where she led PR and communications across 14 countries. At Unilever, her remit includes Malawi, Mozambique, Zambia and Zimbabwe.

LONDON—1E, a leader in efficient IT solutions, has appointed technology PR specialist EML Wildfire as its UK PR representative to help communicate its vision for driving down the cost of IT through eliminating wasted resources and inefficient management processes. EML Wildfire will implement a series of content-led brand building and sales-aligned campaigns supported by a media engagement program to help consolidate the company's position in the market, while increasing visibility.

MOSCOW—Buman Media, an integrated communications agency, will provide business-to-business and consumer PR to Westwing, a leading international e-commerce company for home and living. The agency will also support the opening of the first Crate&Barrel homeware store in Russia and will provide an integrated PR service including press office functions.

MANCHESTER—Wholesale food distributor Bidvest 3663 has appointed Pelican to deliver its brand and customer communications after a four way pitch. The consultancy’s specialist food and drink team will oversee all foodservice media relations and advise on media strategy for Bidvest 3663. Pelican’s campaign is designed to raise brand awareness, increase product sell-through and highlight the customer service that 3663 offers to the nation’s chef and caterer market.

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