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EMEA News In Brief (May 25, 2015)
Holmes Report
Holmes Report
News and insights from the global PR industry

EMEA News In Brief (May 25, 2015)

New business success for salt, CubanEight; new people at Hanover; Cake and Havas Sports merge.

Holmes Report

EMEA News In Brief (May 25, 2015)

LONDON—Following a competitive multi-agency pitch, salt has been selected to handle UK communications for Andrex. salt previously worked with Andrex to develop its first social mission in 2014, focused on bringing the dignity of a clean and safe toilet to people everywhere. Central to the campaign was a partnership with UNICEF in Sainsbury's to support sanitation programmes in Angola.

LONDON—Havas Sports & Entertainment and sister agency Cake will come together in the UK as Havas Sports & Entertainment Cake. Havas SE Cake will be integrated under the leadership of Adrian Pettett, CEO and co-founder of Cake, as CEO. He will report to Lucien Boyer, president and global CEO of Havas Sports & Entertainment. The new firm, which has a turnover of £12m, will combine the agencies' expertise in content creation, PR, experiential, social/digital activation, and strategic consulting.

LONDON—Hanover Communications has appointed Thomas Cawston as a senior account director in its healthcare practice. Cawston joins Hanover from Policy Exchange where he was head of the health unit and will work across Hanover's NHS policy and market access accounts delivering advice and support to clients across the healthcare, pharmaceutical and life sciences sectors.

OXFORDSHIRE—CubanEight
has been appointed by global software vendor Rally, a leading global provider of software and services, following a competitive pitch. The brief will see CubanEight raising brand awareness of Rally across all levels of a business, from board level through to developers, and building a thought-leadership position via a series of storylines, customer advocacy, articles, media relations and news announcements.  

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