EMEA News In Brief (May 6, 2012)
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Holmes Report
News and insights from the global PR industry

EMEA News In Brief (May 6, 2012)

New people at Electrolux, Coutts, Interel, Fleishman, We Are Social, ADS, Capital MSL; new business at Clarion, Kaizo, Talk, Bottle.

Holmes Report

STOCKHOLM—Martin von Arronet has been appointed senior vice president corporate communications and head of group staff communications for Electrolux. Arronet will be responsible for internal and external communications, public affairs and group Internet communications. He reports to president and CEO Keith McLoughlin. Arronet has been acting in this role since last summer. He joined Electrolux at the beginning of 2011 as responsible for the group’s media relations and issues management. Previously, he held various positions within communications at Royal Dutch Shell.

LONDON—Olivia Phillips has joined Coutts as a director, corporate communications. She reports to Susan Tether, managing director, marketing and communications and will partner with colleagues in external and internal communications, providing strategic and ongoing support for various communications projects, globally. She joins Coutts from Credit Suisse where she led the press office function for its UK private banking business. Prior to Credit Suisse, she worked in a variety of communication roles at Citigroup EMEA.

BRUSSELS—Interel European Affairs has appointed Grégoire Poisson as a director. Poisson will head the company’s energy and environment practice. Earlier, he was director of public affairs at the European Aggregates Association, where he ran several pan-European campaigns. He started his career in-house as European affairs manager at Hitachi.

DUBAI—David Kingsmill-Moore and Lucy Meacher are joining Fleishman-Hillard in the United Arab Emirates as managing director and director respectively. Kingsmill-Moore was most recently with Edelman, responsible for business development in the Middle East, and earlier worked at Hill & Knowlton in Saudi Arabia and Bahrain. Meacher previously worked on the Huawei account for FH in the UAE.

LONDON—Global social media agency We Are Social has appointed Jacquie King as HR director. King has 13 years of HR experience, the last six years of them spent at Freud Communications.

LONDON—Italian furniture brand Calligaris has appointed Clarion Communications to handle its UK PR. The consumer and trade campaign will see Clarion launching Calligaris to UK influencers and media, to create excitement and build demand. It will include a show home event, on-going product placement, influencer targeting, social media support and media trips to Milan, the home of Calligaris.

LONDON—ADS, the trade association for companies in the aerospace, defense, security and space sectors, has named Howard Wheeldon as managing director policy, public affairs and media, replacing Derek Marshall, who retired recently. Wheeldon has been a specialist analyst of aerospace and defense for the past 28 years. Prior to joining ADS, he was senior strategist of BGC Partners.

BOISE, ID—Crucial.com, a leading online retailer specializing in computer memory upgrades and solid state drives, has retained Worldcom PR Group partners The Pollack PR Marketing Group in the US and Kaizo in the UK, together with PhE Communication of France, as PR agencies of record. The three firms have been engaged to develop and execute three distinct in-market regional and national PR and marketing campaigns designed to increase the reach of Crucial.com among mainstream consumer computer users.

LONDON—Luxury e-tailer Figleaves has appointed Talk PR as its retained agency. Talk PR will be working to maximize Figleaves media and consumer reach. Talk PR’s social and digital offering will form a key part of the strategy, building relations with online influencers and communities to engage new audiences. The agency will be focussing on Figleaves designer lingerie range, swimwear and nightwear.

OXFORD—Rosetta Stone, a leading provider of technology-based language-learning solutions, has appointed Bottle following a competitive pitch. According to Katharina Schaden, Rosetta Stone PR manager for Europe, “This campaign will take us into new territory, giving something fun and engaging to existing learners as well as drawing new people to Rosetta Stone.”

LONDON—International financial and corporate communications consultancy Capital MSL has appointed Simon Evans as associate director in its financial institutions practice. Evans joins from Weber Shandwick where he was Head of business media, associate director. Prior to this he was deputy business editor of The Independent on Sunday newspaper for nearly three years.

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