EMEA News In Brief (May 6, 2013)
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Holmes Report
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EMEA News In Brief (May 6, 2013)

New people at APCO, TVC, Lufthansa, Porter Novelli, Credit Suisse, Powerscourt, Sermelo, WaggEd; new business at Racepoint, Liberty, Clareville, Curzon.

Holmes Report

BRUSSELS—Claire Boussagol has succeeded Philippe Maze-Sencier as managing director of APCO Worldwide's Brussels office. After three months of sabbatical leave, Maze-Sencier will resume his responsibilities as executive director for APCO across the EMEA region.  Boussagol joined APCO in 1995 and in 1998 set up APCO's Paris operations, which she ran as managing director for the next 10 years. Over the last four years, Boussagol was overseeing APCO's Italian operations and the firm's global affiliate network.

LONDON—Consumer PR agency TVC Group has hired Paul Lucas, previously managing partner of Citizen Relations, to join the group as board director. He will head up the agency’s UK based portfolio of clients, which already includes Easyjet, Eurostar, RPS, British Gas and Dynorod. Lucas has more than 16 years of experience in consumer PR and marketing and at Citizen headed up campaigns for Sony Mobile and Old Spice, as well as overseeing its EMEA network. Previously, he co-founded Brando, where the roster of clients included Mars, Cirque du Soleil, BUPA and London Gatwick.

KOLN—Deutsche Lufthansa has appointed Barbara Schädler (pictured) as head of corporate communications of the Lufthansa Group. She will take over from Jürgen Homeyer, who has been in charge of corporate communications on an interim basis since December 2012. Schädler was spokeswoman at the Federal Finance Ministry from 1994 to 1998 and subsequently held corporate communications roles at RWE Energie, Fujitsu Siemens Computers, and most recently at SAP as senior vice president. global communications. In her new position, she will report direct to chairman Christoph Franz.

LONDON—Porter Novelli has named Mary Smiddy as UK head of health and wellness. Smiddy joins Porter Novelli from Weber Shandwick Austraila and has also worked for both Burson-Marsteller and Edelman in the Middle East and North Africa. She founded Burson-Marsteller’s health care public relations network in the Middle East and prior to that was the GlaxoSmithKline regional director of communications MENA.

ZURICH—Andres Luther, co-head of corporate communications at Credit Suisse, will leave the Swiss bank to join consultancy Hirzel.Neef.Schmid.Counselors, best known for its work in employee communication, as a partner at the start of 2014. Luther was head of group communications from 2005 and has been co-head of corporate communications since 2011. He will stay on until a successor is in place. Calvin Mitchell, previously head of corporate communications at Thomson Reuters, joined Credit Suisse as co-head of communications alongside Luther last September.

LONDON—Strategic communications consultancy Powerscourt has added several senior executives. Juliet Clarke will join the firm to expand the technology, media and telecommunications team. She joins from M: Communications where she was head of technology. Andy Parnis will also join the TMT team from UBS where he was a lead analyst in telecoms equity research. Nick Woods also from M, is joining the financial services team. And the special situations has added James Robinson, former media correspondent at the Guardian, and Alexandra Rowbottom, who joins from Regester Larkin.

LONDON—Corporate affairs consultancy Sermelo has appointed John Stanley, previously with Keene Communications, as senior consultant to strengthen Sermelo's public affairs offering. Stanley’s public affairs experience spans previous roles with Geoffrey Clinton-Brown, Shadow Minister for International Trade & Development; Lord Truscott; Claire Curtis-Thomas MP; and The European Enterprise Institute. In addition, consultant Sara Benwell has been promoted to senior consultant.

MUNICH—Waggener Edstrom has added three professionals to its team in Munich. Arne Neumeyer is supporting Waggener Edstrom Worldwide’s healthcare unit in the Munich as senior account manager, having previously worked at Ketchum and F&H Porter Novelli before joining 3K, a healthcare specialist. Wilm Tennagel has joined the Munich team as senior account manager and media trainer. Previously, he worked as account director at HBI Helga Bailey International. In addition, Adriano Gómez-Bantel joined the technology unit as an account executive.

LONDON—VolitionRx, a life sciences company that is developing blood-based diagnostic tests for different types of cancer, has retained Racepoint Group as its public relations agency of record. Racepoint’s healthcare practice has been tasked to raise awareness of the early stage cancer diagnostic amongst physicians, patients, payers, partners and investors. The initial focus of the campaign will be to publicise the encouraging results achieved from studies being run on Volition’s diagnostic tests at leading EU clinical centres.

LONDON—Liberty Comms, a specialist technology communications consultancy, has been appointed by technology specialist and solutions provider for mobile, multichannel web and mobile marketing solutions, Sevenval, for a UK PR campaign. Liberty has been tasked with providing on-going PR support for 2013, including media relations, events consultancy and thought leadership, as well as driving interest in Sevenval’s software solutions and services across key industry verticals such as automotive, financial services, retail and travel.

LONDON—My 1st Years has appointed Clareville to promote its selection of personalised products for children, which includes gifts from high-top trainers to teddy bears, all inscribed with the child's name or message. The selection was made after client and agency were matched by the PRCA's Find A PR Agency service.

LONDON—Curzon has been retained by Think Events to promote the 100 Years of Bollywood centenary, running from August 2013 to April 2014 in London. The firm will handle its marketing strategy and media relations.
 

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