EMEA News in Brief (November 2, 2010)
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Holmes Report
News and insights from the global PR industry

EMEA News in Brief (November 2, 2010)

Richard Neve is moving from his non-executive director role to an executive director position at CitySavvy, plus a new senior PR exec at Komax Holding, new business for Hotwire, College Hill and MHP Communications.

Holmes Report

AMSTERDAM—Richard Neve is moving from his non-executive director role to an executive director position at CitySavvy, the pan-European financial and corporate communications agency. Neve’s team from Media Club International will be integrated in the CitySavvy offering and will focus on crisis communications, events and digital media. He will work alongside Amsterdam managing director Omara Nahar as well as the firm’s team in London. Neve founded his own agency in 1997 and later sold it to Incepta. After that, he served as CEO of Trimedia (now Grayling) in the Netherlands.


LONDON—INRIX, a leading-provider of traffic information, directions and driver services, has selected Hotwire to drive its European B2B and B2C PR. Hotwire’s initial focus will be driving awareness and preference for the company’s solutions in Germany, France and the U.K. as well as extending the reach of the company’s messages to other markets in Western Europe.


LONDON—MirriAd, the market leader in digital product placement, has appointed College Hill to raise its U.K. and international profile. MirriAd has just completed a successful fund raising in the UK adding Oxford Capital Partners and STV Group as new shareholders. According to Peter Bazalgette, MirriAd’s chairman: “This is a seminal moment for product placement. With its legalisation in Europe, with the desire of brands to get closer to content and with MirriAd’s compelling digital solution I look forward to an exciting growth phase for the company.”


LONDON—MHP Communications, the new agency formed from the integration of Mandate, Hogarth and Penrose, has been appointed as media adviser to LMAX, a platform for difference trading. Betfair, the leading sports betting exchange, established LMAX and is the majority shareholder. MHP has been appointed to launch and promote LMAX as the premier CFD and FX trading venue for retail traders, initially in the U.K. and then as the business expands into different geographies.  


DIERIKON—Swiss industrial giant Komax Holding has named Marco Knuchel head of investor relations and corporate communications. He succeeds Dominik Slappnig, who left the company at the end of August. For the past five years Knuchel has been investor relations manager at Holcim.

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