EMEA News In Brief (November 28, 2011)
Charting the future of public relations
Holmes Report
News and insights from the global PR industry

EMEA News In Brief (November 28, 2011)

A new office for APCO; a new division at Brands2Life; new people at Betfair, College Hill and W Communs; new business at Four, Resonate and Revolver.

Holmes Report

DUBAI—APCO Worldwide is opening a new office in Abu Dhabi, following the firm’s acquisition of Dubai-based JiWin Public Relations in November 2010. APCO has supported clients with a presence in the Arab region since 2007. The Abu Dhabi office, which is located in Abu Dhabi's media free zone TwoFour54, will be led by Wael Kanakri, who has 17 years of Abu Dhabi-based communication and media experience.

LONDON—Betfair Group has appointed Matt Lambert as director of public affairs, overseeing the company's global public affairs strategy. He was most recently director of corporate affairs and citizenship at Microsoft UK, responsible for the company's government and political relations, community affairs and environmental practice. Earlier, he was director of government affairs for Microsoft across Europe, Middle East, Africa and the UK, and spent more than 12 years in consultancy, advising companies including BT, Mars and Banco Santander.

LONDON—Brands2Life has launched a new business unit, Rarefaction, which offers digital marketing services to help companies deliver business-to-business and consumer communications campaigns with more impact. Rarefaction specialises in creating both digital and offline assets that extend the impact of campaigns, including web, Facebook, Twitter and blog sites; mobile applications; films; interactive infographics; and promotional print materials. The unit has already produced work for clients such as the Blu-ray Disc Association, Cognizant, mBlox, Nominet, Unisys, Sony and VMware.

LONDON—Harvard PR, part of the Bell Pottinger Group, has been hired by augmented reality company blippar with a brief to raise its profile amongst consumers and brand marketing departments. The account will be led by director Pete Marcus, who heads up Harvard's consumer technology team. He will report to blippar co-founder and head of marketing Jessica Butcher.

LONDON—Mark Lunn, a veteran communications professional with a 20 year track record in corporate and financial PR, investor relations, marketing and advertising, has joined College Hill from Dubai International Capital. Prior to that he worked at Kreab Gavin Anderson.

LONDON—Four Sports Arts & Sponsorship has been appointed by City of London Sinfonia, one of the UK's leading professional chamber orchestras, to help develop its corporate sponsorship offering.

EDINBURGH—Sts Digital, which works with a wide range of industries and sectors to navigate the digital sphere, optimize business productivity and performance, and establish enhanced security and user policies, has enlisted Revolver PR to provide an integrated range of key press and public relations services across the offline and digital spectrum. Revolver will provide Sts Digital with a complete range of digital media communications support, with the overall objective to raise awareness of the company's service offering.

LONDON—W Communications has appointed Julie Conover as account director from New York as it expands its international remit. Conover joins W from US agency Maloney & Fox, where she spent four years managing the agency’s drinks portfolio including William Grant & Sons brands including The Glenfiddich, Milagro Tequila, as well as Drambuie, which is distributed by Bacardi in the US. She will lead the global division at W, which includes a number of William Grant brands including Sailor Jerry Spiced, as well as award-winning Yota Space and a number of additional Russian campaigns.

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