MADRID—Llorente & Cuenca has recruited Amalio Moratalla to head a new division focused on sport and corporate reputation. Moratalla has worked in the sports arena for almost 30 years. He is a columnist for Marca and Marca.com, participant in Radio Marca talk shows, blogger in Lainformacion.com, and participates in sports talk shows for different television channels.Over the past two years, with sports counselling company Meta Image, he has developed marketing and publicity designed to optimise the connection between small, medium and large enterprises and sport.
LONDON—Public affairs firm hanover has hired Chris Woods from Regus as head of digital. At Regus, a flexible workplace provider, Woods was group social media manager and he created and implemented a sustainable social media strategy. He previously worked for Simon Fuller’s 19 Entertainment and The Profile Group. At hanover, he will drive the agency’s online, mobile and social media work, providing expertise and creative digital vision across the business.
LONDON—Bite Communications has hired two former journalists, Ben Tudor and Nick Thorpe. Tudor brings 15 years’ experience in journalism, writing for titles including Computer Business Review, Computeractive, CRN and the Guardian. He has also worked as a senior analyst at Current Analysis and previously worked as Gartner’s UK PR manager. Thorpe joins from Gorkana Group where he was news manager.
LONDON—Fishburn Hedges has been appointed by MTR Corporation, an international rail company, to handle public affairs and corporate communications in the UK as it plans to expand its rail operations between Richmond, Clapham Junction, Stratford and West Croydon, and from London Euston to Watford Junction. The Fishburn Hedges team will be led by director Dermot Finch.
READING—Sociagility has been appointed by the University of Reading to advise on its social media strategy. The consultancy project will be led by Sociagility co-founder and University alumnus, Niall Cook, previously worldwide director of marketing technology at Hill & Knowlton.
LONDON—Bell Pottinger Public Affairs has added new property clients including Delancey, Lend Lease and new projects from St James.