EMEA News In Brief (October 1, 2012)
Charting the future of public relations
Holmes Report
News and insights from the global PR industry

EMEA News In Brief (October 1, 2012)

New people at Edelman, ThromboGenics, Lewis PR; new accounts at Brands2Life, Lewis, Four, Fleishman-Hillard, Bottle and Lewis.

Holmes Report

LONDON—Edelman Berland, the insights and analytics subsidiary of Edelman, has appointed Ben Schneider (pictured) to lead the media measurement and analytics team, reporting to James Turner, UK managing director. Schneider leaves his current role as director, strategy and business development at Report International. Previously he held positions at Dow Jones, Cision and CARMA International.

LEUVEN, Belgium—ThromboGenics, a biopharmaceutical company focused on ophthalmic medicines, has named Wouter Piepers global head corporate communications. He was previously Global communications, branding and creative services director at Ansell, and earlier worked with Siemens and Acunia.

LONDON—Leading online travel comparison service TravelSupermarket has hired Brands2Life as its retained consumer agency with a remit to increase brand awareness and boost web traffic. Brands2Life will ensure TravelSupermarket is front of mind with consumers when researching and booking holidays, car hire, flights, hotels and other travel extras.

LONDON—NTT Data has appointed Lewis PR to lead its communications strategy and execution across the EMEA region and Brazil. The decision to work with one international agency across all markets was made to support the company’s recent rebrand. Lewis will develop the overall strategy and approach with teams on-the-ground in Germany, Italy and the UK implementing local campaigns. The campaign in Brazil will be handled by local partner, Sao Paulo-based RMA Comunicação.

LONDON—Dartmoor National Park Authority has appointed Four Sponsorship to evaluate and develop its commercial sponsorship offering, focused on new opportunities offered by the Park.

LONDON—Brands2Life has entered into a strategic alliance with Revolution Sports + Entertainment. The alliance will see Revolution move into the Brands2Life offices to start working alongside the award-winning consultancy’s client teams. The addition of a sponsorship capability adds to B2L’s integrated PR and digital offer. Revolution, which was established in 2005, works with brands including Mizuno, Ascot Racecourse, Julius Baer Bank and Cowdray Park Polo Club.

LONDON—Fleishman Hillard London has been appointed to create a public relations and social media campaign for Chobani Greek Yoghurt, which launched in the UK at the beginning of September. The brief includes an integrated launch campaign for the brand. According to Nicki Briggs, VP, corporate communication, at Chobani, the combination of Fleishman’s “expertise and Chobani's 'nothing but good' credentials we can really make a name for Chobani here in the UK."

OXFORD—Tayto Group, the maker of Golden Wonder crisps, has called on public relations consultancy Bottle to handle the UK consumer PR activity. Bottle will promote the crisps range, including two exclusive Heinz flavours, in consumer media and will also kick-start a social media presence for the  brand.

LONDON—Lewis PR has appointed Anna Taylor and Amy Sutton as account managers. Taylor joins from Talk PR, where she was responsible for the management of a pop-up press office for Griffin Technology at Apple's iPhone and iPad launch events. Sutton was formerly part of the Weber Shandwick consumer division, where she worked across a variety of clients including Nespresso, Simple, Samsung and EDF Energy.

View Style:

Load 3 More
comments powered by Disqus